Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan
The quick emergence of the COVID-19 pandemic has shaken the foundations of the world's economy. Notably, women entrepreneurs were significantly in danger of income and sales due to the COVID-19 pandemic, which has had significant economic and social impacts. This study examines the effects of t...
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| Format: | Article |
| Language: | Spanish |
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Elsevier
2024-09-01
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| Series: | European Research on Management and Business Economics |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883424000214 |
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| author | Said Muhammad Zhichao Yin Muhammad Haroon Ur Rasheed |
| author_facet | Said Muhammad Zhichao Yin Muhammad Haroon Ur Rasheed |
| author_sort | Said Muhammad |
| collection | DOAJ |
| description | The quick emergence of the COVID-19 pandemic has shaken the foundations of the world's economy. Notably, women entrepreneurs were significantly in danger of income and sales due to the COVID-19 pandemic, which has had significant economic and social impacts. This study examines the effects of the COVID-19 pandemic Standard Operating Procedures (SOPs) on women entrepreneurs’ sales performance, engaged in home-based activities. The chi-square test of association and linear probability model with interactions were applied to analyze the data collected using a questionnaire from 672 women entrepreneurs. Generally, cloth and cosmetics entrepreneurs reported an increase in sales. However, following the COVID-19 pandemic SOPs negatively affected women's entrepreneurial sales performance. Variations in findings were observed by testing the interaction and heterogeneous effects. The household contextual analysis is crucial for understanding the dynamics of women home-based entrepreneurs in the family and cultural context as they reported an increase in sales volume. The study's findings point to the adaptability, resilience, and multiplier effects of women entrepreneurs who faced economic, sociocultural, and institutional restraints encountered during the uncertain period of the COVID-19 pandemic. |
| format | Article |
| id | doaj-art-fb222b320fc54299b00f28e1da8c4154 |
| institution | DOAJ |
| issn | 2444-8834 |
| language | Spanish |
| publishDate | 2024-09-01 |
| publisher | Elsevier |
| record_format | Article |
| series | European Research on Management and Business Economics |
| spelling | doaj-art-fb222b320fc54299b00f28e1da8c41542025-08-20T02:49:02ZspaElsevierEuropean Research on Management and Business Economics2444-88342024-09-0130310026210.1016/j.iedeen.2024.100262Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, PakistanSaid Muhammad0Zhichao Yin1Muhammad Haroon Ur Rasheed2School of Finance, Capital University of Economics & Business, Beijing, PR China; Corresponding author.School of Finance, Capital University of Economics & Business, Beijing, PR ChinaDepartment of Economics, Government Postgraduate College Mardan, Khyber Pakhtunkhwa, PakistanThe quick emergence of the COVID-19 pandemic has shaken the foundations of the world's economy. Notably, women entrepreneurs were significantly in danger of income and sales due to the COVID-19 pandemic, which has had significant economic and social impacts. This study examines the effects of the COVID-19 pandemic Standard Operating Procedures (SOPs) on women entrepreneurs’ sales performance, engaged in home-based activities. The chi-square test of association and linear probability model with interactions were applied to analyze the data collected using a questionnaire from 672 women entrepreneurs. Generally, cloth and cosmetics entrepreneurs reported an increase in sales. However, following the COVID-19 pandemic SOPs negatively affected women's entrepreneurial sales performance. Variations in findings were observed by testing the interaction and heterogeneous effects. The household contextual analysis is crucial for understanding the dynamics of women home-based entrepreneurs in the family and cultural context as they reported an increase in sales volume. The study's findings point to the adaptability, resilience, and multiplier effects of women entrepreneurs who faced economic, sociocultural, and institutional restraints encountered during the uncertain period of the COVID-19 pandemic.http://www.sciencedirect.com/science/article/pii/S2444883424000214M1L26L250 |
| spellingShingle | Said Muhammad Zhichao Yin Muhammad Haroon Ur Rasheed Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan European Research on Management and Business Economics M1 L26 L250 |
| title | Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan |
| title_full | Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan |
| title_fullStr | Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan |
| title_full_unstemmed | Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan |
| title_short | Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan |
| title_sort | observing the covid 19 pandemic sops and sales performance evidence from khyber pakhtunkhwa pakistan |
| topic | M1 L26 L250 |
| url | http://www.sciencedirect.com/science/article/pii/S2444883424000214 |
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