A Multimodal Discourse Analysis of Aircraft Cabin Safety Briefing Card: A Visual Grammar Approach

<p>Cabin safety <span style="font-family: 'Times New Roman';">briefing </span>cards are informative texts <span style="font-family: 'Times New Roman';">and pictograms </span>that provide detailed explanations of aircraft safety fe...

Full description

Saved in:
Bibliographic Details
Main Author: Wen Zhao
Format: Article
Language:English
Published: Academy Publishing Center 2025-06-01
Series:Insights into Language, Culture and Communication
Subjects:
Online Access:http://apc.aast.edu/ojs/index.php/ILCC/article/view/1295
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:<p>Cabin safety <span style="font-family: 'Times New Roman';">briefing </span>cards are informative texts <span style="font-family: 'Times New Roman';">and pictograms </span>that provide detailed explanations of aircraft safety features, equipment usage, and procedures. They play a crucial role in cabin safety management. This study employs Kress &amp; Van Leeuwen’s <span style="font-family: 'Times New Roman';">(1996)</span> visual grammar framework to conduct a multimodal discourse analysis of safety instruction cards. The analysis aims to explore the interrelationships between visual images, textual elements, and other social symbols, and how they collectively contribute to the construction of cabin safety discourse.</p><p> </p><p><strong>Received on: 06 April 2024 </strong></p><p><strong>Accepted on: 11 May 2024 </strong></p><p><strong>Published on: 21 June 2025</strong></p>
ISSN:2812-4901
2812-491X