The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones
Indonesian society is currently experiencing a wave of Korean culture (Hallyu) which has also hit various countries. The wave of Korean culture began from a decade ago and has been more intense until now. Korean cultures that are loved by many Indonesian are Korean drama, K-Pop and reality shows tha...
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| Format: | Article |
| Language: | English |
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Universitas Islam Bandung
2020-06-01
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| Series: | MediaTor |
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| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5123 |
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| _version_ | 1850045980950396928 |
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| author | Arbaiyah Satriani Rini Rinawati |
| author_facet | Arbaiyah Satriani Rini Rinawati |
| author_sort | Arbaiyah Satriani |
| collection | DOAJ |
| description | Indonesian society is currently experiencing a wave of Korean culture (Hallyu) which has also hit various countries. The wave of Korean culture began from a decade ago and has been more intense until now. Korean cultures that are loved by many Indonesian are Korean drama, K-Pop and reality shows that feature Korean artists. Therefore, many business men to take advantage of this situation by utilizing the three types of Korean entertainment to market their products. One of the products is mobile phone namely Samsung and LG. This research seeks information about the relationship between knowledge about Hallyu with Samsung or LG cellphones purchasing decisions that is made by Korean culture fans. This research implements quantitative method with a total of 40 respondents. The results showed that the knowledge of Korean culture through drama and variety shows "Running Man" contributed substantially to respondents in deciding to buy Korean Samsung and LG mobile phones. On the contrary, knowledge about K-Pop music did not contribute much to respondents in deciding to buy Korean Samsung and LG mobile phones. |
| format | Article |
| id | doaj-art-faee8a0bbd8a42a2a53bd560e5d0526f |
| institution | DOAJ |
| issn | 1411-5883 |
| language | English |
| publishDate | 2020-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj-art-faee8a0bbd8a42a2a53bd560e5d0526f2025-08-20T02:54:33ZengUniversitas Islam BandungMediaTor1411-58832020-06-0113111010.29313/mediator.v13i1.51233275The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phonesArbaiyah Satriani0Rini RinawatiUniversitas Islam BandungIndonesian society is currently experiencing a wave of Korean culture (Hallyu) which has also hit various countries. The wave of Korean culture began from a decade ago and has been more intense until now. Korean cultures that are loved by many Indonesian are Korean drama, K-Pop and reality shows that feature Korean artists. Therefore, many business men to take advantage of this situation by utilizing the three types of Korean entertainment to market their products. One of the products is mobile phone namely Samsung and LG. This research seeks information about the relationship between knowledge about Hallyu with Samsung or LG cellphones purchasing decisions that is made by Korean culture fans. This research implements quantitative method with a total of 40 respondents. The results showed that the knowledge of Korean culture through drama and variety shows "Running Man" contributed substantially to respondents in deciding to buy Korean Samsung and LG mobile phones. On the contrary, knowledge about K-Pop music did not contribute much to respondents in deciding to buy Korean Samsung and LG mobile phones.https://ejournal.unisba.ac.id/index.php/mediator/article/view/5123keputusan pembelian, hp samsung/lg, hallyu |
| spellingShingle | Arbaiyah Satriani Rini Rinawati The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones MediaTor keputusan pembelian, hp samsung/lg, hallyu |
| title | The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones |
| title_full | The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones |
| title_fullStr | The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones |
| title_full_unstemmed | The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones |
| title_short | The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones |
| title_sort | influence of knowledge about korean culture on decision of purchasing korean mobile phones |
| topic | keputusan pembelian, hp samsung/lg, hallyu |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5123 |
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