Song, C., & Kim, E. The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age. MDPI AG.
Chicago Style (17th ed.) CitationSong, Changi, and Eunho Kim. The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age. MDPI AG.
MLA (9th ed.) CitationSong, Changi, and Eunho Kim. The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age. MDPI AG.
Warning: These citations may not always be 100% accurate.