Retracing African Moral Values and Balancing Afro-Pop Music
This study examines the complex relationship between Afro Pop music and traditional African moral values. Through a critical analysis of lyrics, music videos, and artist interviews, this research investigates how Afro-Pop’s increasing commercialization and global influence affects its representatio...
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| Format: | Article |
| Language: | English |
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Department of General Studies, Afe Babalola University, Ado-Ekiti
2024-12-01
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| Series: | ABUAD Journal of the Humanities-AGIDIGBO |
| Subjects: | |
| Online Access: | https://journals.abuad.edu.ng/index.php/agidigbo/article/view/1162 |
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| author | Abiodun Olukayode Tairu Oluwakemi Titilola Olayemi Ayokunle, O. Maraiyesa |
| author_facet | Abiodun Olukayode Tairu Oluwakemi Titilola Olayemi Ayokunle, O. Maraiyesa |
| author_sort | Abiodun Olukayode Tairu |
| collection | DOAJ |
| description |
This study examines the complex relationship between Afro Pop music and traditional African moral values. Through a critical analysis of lyrics, music videos, and artist interviews, this research investigates how Afro-Pop’s increasing commercialization and global influence affects its representation of African cultural norms. The study combines a mixed-methods approach with content analysis and surveys to interrogate the data samples of 16 collected Afro-pop songs. A riveting exposition of respect and modesty versus vulgarity and profanity was juxtaposed to reposition and validate the status of African morality through the festering of Afro Pop Music. The study contributes to the ongoing debates on cultural globalisation, African identity, and the role of music in shaping moral values.
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| format | Article |
| id | doaj-art-fa9131f40e8a427c856ca55229aff063 |
| institution | DOAJ |
| issn | 3043-4475 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Department of General Studies, Afe Babalola University, Ado-Ekiti |
| record_format | Article |
| series | ABUAD Journal of the Humanities-AGIDIGBO |
| spelling | doaj-art-fa9131f40e8a427c856ca55229aff0632025-08-20T02:48:30ZengDepartment of General Studies, Afe Babalola University, Ado-EkitiABUAD Journal of the Humanities-AGIDIGBO3043-44752024-12-0112210.53982/agidigbo.2024.1202.27-jRetracing African Moral Values and Balancing Afro-Pop MusicAbiodun Olukayode Tairu0Oluwakemi Titilola Olayemi1Ayokunle, O. Maraiyesa2Independent ResearcherDepartment of English, Olabisi Onabanjo University, Ago-Iwoye, NigeriaAletheia University, Ago-Iwoye, Ogun State, Nigeria This study examines the complex relationship between Afro Pop music and traditional African moral values. Through a critical analysis of lyrics, music videos, and artist interviews, this research investigates how Afro-Pop’s increasing commercialization and global influence affects its representation of African cultural norms. The study combines a mixed-methods approach with content analysis and surveys to interrogate the data samples of 16 collected Afro-pop songs. A riveting exposition of respect and modesty versus vulgarity and profanity was juxtaposed to reposition and validate the status of African morality through the festering of Afro Pop Music. The study contributes to the ongoing debates on cultural globalisation, African identity, and the role of music in shaping moral values. https://journals.abuad.edu.ng/index.php/agidigbo/article/view/1162Nigerian AfroPop MusicAfricaMoral Values |
| spellingShingle | Abiodun Olukayode Tairu Oluwakemi Titilola Olayemi Ayokunle, O. Maraiyesa Retracing African Moral Values and Balancing Afro-Pop Music ABUAD Journal of the Humanities-AGIDIGBO Nigerian Afro Pop Music Africa Moral Values |
| title | Retracing African Moral Values and Balancing Afro-Pop Music |
| title_full | Retracing African Moral Values and Balancing Afro-Pop Music |
| title_fullStr | Retracing African Moral Values and Balancing Afro-Pop Music |
| title_full_unstemmed | Retracing African Moral Values and Balancing Afro-Pop Music |
| title_short | Retracing African Moral Values and Balancing Afro-Pop Music |
| title_sort | retracing african moral values and balancing afro pop music |
| topic | Nigerian Afro Pop Music Africa Moral Values |
| url | https://journals.abuad.edu.ng/index.php/agidigbo/article/view/1162 |
| work_keys_str_mv | AT abiodunolukayodetairu retracingafricanmoralvaluesandbalancingafropopmusic AT oluwakemititilolaolayemi retracingafricanmoralvaluesandbalancingafropopmusic AT ayokunleomaraiyesa retracingafricanmoralvaluesandbalancingafropopmusic |