Students’ Perceptions and Satisfaction in Evaluating Communication Channels

Students’ Perceptions and Satisfaction in Evaluating Communication Channels

The research examines effective communication strategies in higher education, focusing on their role in improving the market positioning of higher education institutions (HEIs). The study explores key communication channels, such as social media, email marketing, and events, with-in comprehensive ma...

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Bibliographic Details
Main Authors: Mirjana Tankosić, Ljiljana Manić, Andrijana Mikić
Format: Article
Language:Bosnian
Published: University of Tuzla, Faculty of Humanities and Social Sciences 2024-12-01
Series:Društvene i Humanističke Studije
Subjects:
communication
higher education
digital marketing
strategies
student perception
social media
student experience.
Online Access:http://dhs.ff.untz.ba/index.php/home/article/view/16991
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