Students’ Perceptions and Satisfaction in Evaluating Communication Channels
The research examines effective communication strategies in higher education, focusing on their role in improving the market positioning of higher education institutions (HEIs). The study explores key communication channels, such as social media, email marketing, and events, with-in comprehensive ma...
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| Format: | Article |
| Language: | Bosnian |
| Published: |
University of Tuzla, Faculty of Humanities and Social Sciences
2024-12-01
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| Series: | Društvene i Humanističke Studije |
| Subjects: | |
| Online Access: | http://dhs.ff.untz.ba/index.php/home/article/view/16991 |
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| _version_ | 1849344538974355456 |
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| author | Mirjana Tankosić Ljiljana Manić Andrijana Mikić |
| author_facet | Mirjana Tankosić Ljiljana Manić Andrijana Mikić |
| author_sort | Mirjana Tankosić |
| collection | DOAJ |
| description | The research examines effective communication strategies in higher education, focusing on their role in improving the market positioning of higher education institutions (HEIs). The study explores key communication channels, such as social media, email marketing, and events, with-in comprehensive marketing strategies. The results highlight the importance of tailoring communication to specific target audiences, including prospective students, current students, and alumni. The research analyzes student perceptions and satisfaction with their academic experience at the College of Social Work in Belgrade, using the Net Promoter Score (NPS) as a key metric for service quality evaluation. Findings indicate that flexibility in study options and the quality of teaching staff are critical factors in student satisfaction, while the institution’s website had a significant influence on student perceptions. In contrast, social media played a lesser role in student engagement. The conclusions emphasize the need for tailored com-munication strategies to attract and retain students. |
| format | Article |
| id | doaj-art-fa8cd4f354014d80b08de306ab2b1007 |
| institution | Kabale University |
| issn | 2490-3604 2490-3647 |
| language | Bosnian |
| publishDate | 2024-12-01 |
| publisher | University of Tuzla, Faculty of Humanities and Social Sciences |
| record_format | Article |
| series | Društvene i Humanističke Studije |
| spelling | doaj-art-fa8cd4f354014d80b08de306ab2b10072025-08-20T03:42:38ZbosUniversity of Tuzla, Faculty of Humanities and Social SciencesDruštvene i Humanističke Studije2490-36042490-36472024-12-0192(26)1463148410.51558/2490-3647.2024.9.2.1463999Students’ Perceptions and Satisfaction in Evaluating Communication ChannelsMirjana Tankosić0Ljiljana Manić1Andrijana Mikić2University Business Academy in Novi Sad Faculty of Social Sciences, BelgradeUniversity Business Academy in Novi Sad Faculty of Contemporary Arts, BelgradeAcademy of Human Development, BelgradeThe research examines effective communication strategies in higher education, focusing on their role in improving the market positioning of higher education institutions (HEIs). The study explores key communication channels, such as social media, email marketing, and events, with-in comprehensive marketing strategies. The results highlight the importance of tailoring communication to specific target audiences, including prospective students, current students, and alumni. The research analyzes student perceptions and satisfaction with their academic experience at the College of Social Work in Belgrade, using the Net Promoter Score (NPS) as a key metric for service quality evaluation. Findings indicate that flexibility in study options and the quality of teaching staff are critical factors in student satisfaction, while the institution’s website had a significant influence on student perceptions. In contrast, social media played a lesser role in student engagement. The conclusions emphasize the need for tailored com-munication strategies to attract and retain students.http://dhs.ff.untz.ba/index.php/home/article/view/16991communicationhigher educationdigital marketingstrategiesstudent perceptionsocial mediastudent experience. |
| spellingShingle | Mirjana Tankosić Ljiljana Manić Andrijana Mikić Students’ Perceptions and Satisfaction in Evaluating Communication Channels Društvene i Humanističke Studije communication higher education digital marketing strategies student perception social media student experience. |
| title | Students’ Perceptions and Satisfaction in Evaluating Communication Channels |
| title_full | Students’ Perceptions and Satisfaction in Evaluating Communication Channels |
| title_fullStr | Students’ Perceptions and Satisfaction in Evaluating Communication Channels |
| title_full_unstemmed | Students’ Perceptions and Satisfaction in Evaluating Communication Channels |
| title_short | Students’ Perceptions and Satisfaction in Evaluating Communication Channels |
| title_sort | students perceptions and satisfaction in evaluating communication channels |
| topic | communication higher education digital marketing strategies student perception social media student experience. |
| url | http://dhs.ff.untz.ba/index.php/home/article/view/16991 |
| work_keys_str_mv | AT mirjanatankosic studentsperceptionsandsatisfactioninevaluatingcommunicationchannels AT ljiljanamanic studentsperceptionsandsatisfactioninevaluatingcommunicationchannels AT andrijanamikic studentsperceptionsandsatisfactioninevaluatingcommunicationchannels |