MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMES
This study investigates the representation of bioactive substances in popular culture, with a special focus on cartoons and games, through the lens of Medicinal Chemistry. We explore how these substances, often complex in their composition and effects, are reinterpreted and simplified to fit into fi...
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| Format: | Article |
| Language: | English |
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Sociedade Brasileira de Química
2025-01-01
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| Series: | Química Nova |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0100-40422025000301102&lng=en&tlng=en |
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| author | Aldo S. de Oliveira Angelica Justino Thiago H. Doring Vanessa Nascimento |
| author_facet | Aldo S. de Oliveira Angelica Justino Thiago H. Doring Vanessa Nascimento |
| author_sort | Aldo S. de Oliveira |
| collection | DOAJ |
| description | This study investigates the representation of bioactive substances in popular culture, with a special focus on cartoons and games, through the lens of Medicinal Chemistry. We explore how these substances, often complex in their composition and effects, are reinterpreted and simplified to fit into fictional narratives, influencing the public perception of science. Taking iconic examples such as “Alice in Wonderland”, “Mario Bros”, “Popeye”, and “Asterix and Obelix”, we analyze not only how science is interpreted but also how it is transformed into narrative elements, fueling imagination and shaping cultural perceptions. Furthermore, this research aims to fill a gap in the literature by introducing a multidisciplinary approach that integrates concepts of Medicinal Chemistry with media analysis and molecular modeling. The inclusion of these novel data and analyses not only enriches our understanding of representations of psychoactive substances in popular culture but also provides valuable insights for research in Medicinal Chemistry and the development of future pharmacological therapies. By highlighting the importance of public science communication and media literacy, this study contributes to promoting critical thinking and a broader appreciation of the intersection between science, popular culture, and entertainment. |
| format | Article |
| id | doaj-art-fa632a9b2da1443386d2aefa1e223a2f |
| institution | Kabale University |
| issn | 1678-7064 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Sociedade Brasileira de Química |
| record_format | Article |
| series | Química Nova |
| spelling | doaj-art-fa632a9b2da1443386d2aefa1e223a2f2025-02-04T07:36:18ZengSociedade Brasileira de QuímicaQuímica Nova1678-70642025-01-0148310.21577/0100-4042.20250088MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMESAldo S. de OliveiraAngelica JustinoThiago H. DoringVanessa Nascimentohttps://orcid.org/0000-0001-9413-7638This study investigates the representation of bioactive substances in popular culture, with a special focus on cartoons and games, through the lens of Medicinal Chemistry. We explore how these substances, often complex in their composition and effects, are reinterpreted and simplified to fit into fictional narratives, influencing the public perception of science. Taking iconic examples such as “Alice in Wonderland”, “Mario Bros”, “Popeye”, and “Asterix and Obelix”, we analyze not only how science is interpreted but also how it is transformed into narrative elements, fueling imagination and shaping cultural perceptions. Furthermore, this research aims to fill a gap in the literature by introducing a multidisciplinary approach that integrates concepts of Medicinal Chemistry with media analysis and molecular modeling. The inclusion of these novel data and analyses not only enriches our understanding of representations of psychoactive substances in popular culture but also provides valuable insights for research in Medicinal Chemistry and the development of future pharmacological therapies. By highlighting the importance of public science communication and media literacy, this study contributes to promoting critical thinking and a broader appreciation of the intersection between science, popular culture, and entertainment.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0100-40422025000301102&lng=en&tlng=enmedia representationbioactive substancesgamescartoons |
| spellingShingle | Aldo S. de Oliveira Angelica Justino Thiago H. Doring Vanessa Nascimento MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMES Química Nova media representation bioactive substances games cartoons |
| title | MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMES |
| title_full | MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMES |
| title_fullStr | MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMES |
| title_full_unstemmed | MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMES |
| title_short | MEDICINAL CHEMISTRY IN POPULAR CULTURE: AN ANALYSIS OF THE REPRESENTATION OF BIOACTIVE SUBSTANCES IN CARTOONS AND GAMES |
| title_sort | medicinal chemistry in popular culture an analysis of the representation of bioactive substances in cartoons and games |
| topic | media representation bioactive substances games cartoons |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0100-40422025000301102&lng=en&tlng=en |
| work_keys_str_mv | AT aldosdeoliveira medicinalchemistryinpopularcultureananalysisoftherepresentationofbioactivesubstancesincartoonsandgames AT angelicajustino medicinalchemistryinpopularcultureananalysisoftherepresentationofbioactivesubstancesincartoonsandgames AT thiagohdoring medicinalchemistryinpopularcultureananalysisoftherepresentationofbioactivesubstancesincartoonsandgames AT vanessanascimento medicinalchemistryinpopularcultureananalysisoftherepresentationofbioactivesubstancesincartoonsandgames |