Italian consumers׳ preferences regarding dealcoholized wine, information and price
Italian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoholic content and the dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional wines. Dealcoholization level, price, and other wine...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Firenze University Press
2014-06-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S221297741400009X |
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| _version_ | 1849396235043078144 |
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| author | Antonio Stasi Francesco Bimbo Rosaria Viscecchia Antonio Seccia |
| author_facet | Antonio Stasi Francesco Bimbo Rosaria Viscecchia Antonio Seccia |
| author_sort | Antonio Stasi |
| collection | DOAJ |
| description | Italian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoholic content and the dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional wines. Dealcoholization level, price, and other wine attributes are simultaneously evaluated by drawing on choice-modeling techniques. The results suggest that alcohol content of wine positively influences consumers׳ preferences and that dealcoholization generates aversion. Consumers tend to buy dealcoholized wine only for a discount proportional to the reduction in alcohol content. The target group for dealcoholized wine is younger, infrequent consumers, label readers, and people with alcohol dependency problems. Policy implications concern the fact that dealcoholized wine should not be labeled or marketed as a wine and that actions aimed at increasing consumer confidence toward this new product should be implemented. |
| format | Article |
| id | doaj-art-fa5f955f4e51446dbbff8d9f02c226dc |
| institution | Kabale University |
| issn | 2212-9774 |
| language | English |
| publishDate | 2014-06-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-fa5f955f4e51446dbbff8d9f02c226dc2025-08-20T03:39:22ZengFirenze University PressWine Economics and Policy2212-97742014-06-0131546110.1016/j.wep.2014.05.002Italian consumers׳ preferences regarding dealcoholized wine, information and priceAntonio StasiFrancesco BimboRosaria ViscecchiaAntonio SecciaItalian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoholic content and the dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional wines. Dealcoholization level, price, and other wine attributes are simultaneously evaluated by drawing on choice-modeling techniques. The results suggest that alcohol content of wine positively influences consumers׳ preferences and that dealcoholization generates aversion. Consumers tend to buy dealcoholized wine only for a discount proportional to the reduction in alcohol content. The target group for dealcoholized wine is younger, infrequent consumers, label readers, and people with alcohol dependency problems. Policy implications concern the fact that dealcoholized wine should not be labeled or marketed as a wine and that actions aimed at increasing consumer confidence toward this new product should be implemented.http://www.sciencedirect.com/science/article/pii/S221297741400009XDealcoholized wineChoice modelingAcceptabilityWillingness to pay |
| spellingShingle | Antonio Stasi Francesco Bimbo Rosaria Viscecchia Antonio Seccia Italian consumers׳ preferences regarding dealcoholized wine, information and price Wine Economics and Policy Dealcoholized wine Choice modeling Acceptability Willingness to pay |
| title | Italian consumers׳ preferences regarding dealcoholized wine, information and price |
| title_full | Italian consumers׳ preferences regarding dealcoholized wine, information and price |
| title_fullStr | Italian consumers׳ preferences regarding dealcoholized wine, information and price |
| title_full_unstemmed | Italian consumers׳ preferences regarding dealcoholized wine, information and price |
| title_short | Italian consumers׳ preferences regarding dealcoholized wine, information and price |
| title_sort | italian consumers׳ preferences regarding dealcoholized wine information and price |
| topic | Dealcoholized wine Choice modeling Acceptability Willingness to pay |
| url | http://www.sciencedirect.com/science/article/pii/S221297741400009X |
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