Digital Transformation in Education: A Case Study on Faculty Rebranding and Student Involvement in Marketing Campaigns
This article explores the digital marketing strategy employed by the Faculty of Economics and Business Administration in Galați, with a particular focus on the crucial involvement of student volunteers in this process. Against the backdrop of digitalization and the prioritization of "digital na...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2023-08-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://rce.feaa.ugal.ro/images/stories/RCE2023/Panait_Leonte.pdf |
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