Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri City
The aquaculture industry in Indonesia faces challenges concerning land availability, especially in areas with limited land resources. The approach involves cultivating fish in buckets (budikdamber) via the aquaponic technology. This study seeks to devise business development strategies and identify...
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| Format: | Article |
| Language: | English |
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Litbang Pemas Universitas Islam Lamongan
2025-04-01
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| Series: | Grouper |
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| Online Access: | https://grouper.unisla.ac.id/index.php/grouper/article/view/290 |
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| author | Asyifa Anandya Dwi Sofiati Pudji Purwanti Mochammad Fattah Gama Dian Nugroho Yunita Erni Susanti |
| author_facet | Asyifa Anandya Dwi Sofiati Pudji Purwanti Mochammad Fattah Gama Dian Nugroho Yunita Erni Susanti |
| author_sort | Asyifa Anandya |
| collection | DOAJ |
| description | The aquaculture industry in Indonesia faces challenges concerning land availability, especially in areas with limited land resources. The approach involves cultivating fish in buckets (budikdamber) via the aquaponic technology. This study seeks to devise business development strategies and identify priority methods for the advancement of the catfish budikdamber enterprise in Bandar Kidul Village, Kediri City. This research utilizes a descriptive methodology that applies a quantitative approach, integrating both qualitative and quantitative data concurrently (mixed method). This study was executed from July to August 2024 employing a saturation sampling technique. Data were examined utilizing SWOT analysis, QSPM, and the MAUT model. A total of eight methods were successfully designed, encompassing SO, ST, WO, and WT tactics. The outcomes of the QSPM and MAUT Model indicate two priority strategies for the advancement of catfish budikdamber enterprises: enhancing product value through the introduction of processed catfish innovations (ST2) and augmenting sales by incorporating buckets as cultivation containers. |
| format | Article |
| id | doaj-art-fa01deb987fa4629b8b733e8d968ef1a |
| institution | Kabale University |
| issn | 2086-8480 2716-2702 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Litbang Pemas Universitas Islam Lamongan |
| record_format | Article |
| series | Grouper |
| spelling | doaj-art-fa01deb987fa4629b8b733e8d968ef1a2025-08-20T03:30:49ZengLitbang Pemas Universitas Islam LamonganGrouper2086-84802716-27022025-04-01161168188https://doi.org/10.30736/grouper.v16i1.290Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri CityAsyifa Anandya0Dwi Sofiati1Pudji Purwanti2Mochammad Fattah3Gama Dian Nugroho4Yunita Erni Susanti5PSDKU Sosial Ekonomi Perikanan, Universitas Brawijaya, KediriPSDKU Sosial Ekonomi Perikanan, Universitas Brawijaya, KediriProgram Studi Agrobisnis Perikanan, Universitas Brawijaya, MalangProgram Studi Agrobisnis Perikanan, Universitas Brawijaya, MalangProgram Studi Teknologi Hasil Perikanan, Universitas Sriwijaya, PalembangPSDKU Sosial Ekonomi Perikanan, Universitas Brawijaya, KediriThe aquaculture industry in Indonesia faces challenges concerning land availability, especially in areas with limited land resources. The approach involves cultivating fish in buckets (budikdamber) via the aquaponic technology. This study seeks to devise business development strategies and identify priority methods for the advancement of the catfish budikdamber enterprise in Bandar Kidul Village, Kediri City. This research utilizes a descriptive methodology that applies a quantitative approach, integrating both qualitative and quantitative data concurrently (mixed method). This study was executed from July to August 2024 employing a saturation sampling technique. Data were examined utilizing SWOT analysis, QSPM, and the MAUT model. A total of eight methods were successfully designed, encompassing SO, ST, WO, and WT tactics. The outcomes of the QSPM and MAUT Model indicate two priority strategies for the advancement of catfish budikdamber enterprises: enhancing product value through the introduction of processed catfish innovations (ST2) and augmenting sales by incorporating buckets as cultivation containers.https://grouper.unisla.ac.id/index.php/grouper/article/view/290budikdambermodel mautswotqspm |
| spellingShingle | Asyifa Anandya Dwi Sofiati Pudji Purwanti Mochammad Fattah Gama Dian Nugroho Yunita Erni Susanti Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri City Grouper budikdamber model maut swot qspm |
| title | Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri City |
| title_full | Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri City |
| title_fullStr | Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri City |
| title_full_unstemmed | Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri City |
| title_short | Catfish Budikdamber Business Development Strategy Using QSPM and MAUT Model in Bandar Kidul District, Kediri City |
| title_sort | catfish budikdamber business development strategy using qspm and maut model in bandar kidul district kediri city |
| topic | budikdamber model maut swot qspm |
| url | https://grouper.unisla.ac.id/index.php/grouper/article/view/290 |
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