GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL
This paper aims to introduce a new strategic direction for the multinational pharmaceutical companies in terms of the access to essential, life-saving medicines. The multinational pharmaceutical companies have been severely criticized by their various stakeholders because of their business models, p...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2015-06-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2015_X1/15-15-1-15.pdf |
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| author | Hyuk KIM |
| author_facet | Hyuk KIM |
| author_sort | Hyuk KIM |
| collection | DOAJ |
| description | This paper aims to introduce a new strategic direction for the multinational pharmaceutical companies in terms of the access to essential, life-saving medicines. The multinational pharmaceutical companies have been severely criticized by their various stakeholders because of their business models, particularly because of the stringent patent protection on the pharmaceutical products. The multinational pharmaceutical companies should find a new strategic direction to balance their R&D-intensive, expensive business with the access to essential, lifesaving medicines since favorable public relations are critical for the multinational pharmaceutical companies to maintain their profitable business. This paper adopts an Analogical Reasoning Model (ARM) to propose a new strategic direction for the multinational pharmaceutical companies in an effort to balance their expensive business with the enhanced social responsibility. In essence, the ARM helps the multinational pharmaceutical companies formulate viable strategies that can realize a win-win situation not only for their stakeholders but also for the pharmaceutical companies themselves. The ARM is constructed, analyzing the food and beverage industry as a source environment, and suggests a comprehensive, industry-wide, multi-stakeholder public-private partnership, led not by the public sector but by the multinational pharmaceutical companies. |
| format | Article |
| id | doaj-art-fa0029abc5504ebdbc947804f4d36986 |
| institution | DOAJ |
| issn | 1841-2416 1841-2416 |
| language | English |
| publishDate | 2015-06-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-fa0029abc5504ebdbc947804f4d369862025-08-20T03:09:47ZengUniversitaria Press CraiovaManagement & Marketing1841-24161841-24162015-06-01XIII1188204GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODELHyuk KIMThis paper aims to introduce a new strategic direction for the multinational pharmaceutical companies in terms of the access to essential, life-saving medicines. The multinational pharmaceutical companies have been severely criticized by their various stakeholders because of their business models, particularly because of the stringent patent protection on the pharmaceutical products. The multinational pharmaceutical companies should find a new strategic direction to balance their R&D-intensive, expensive business with the access to essential, lifesaving medicines since favorable public relations are critical for the multinational pharmaceutical companies to maintain their profitable business. This paper adopts an Analogical Reasoning Model (ARM) to propose a new strategic direction for the multinational pharmaceutical companies in an effort to balance their expensive business with the enhanced social responsibility. In essence, the ARM helps the multinational pharmaceutical companies formulate viable strategies that can realize a win-win situation not only for their stakeholders but also for the pharmaceutical companies themselves. The ARM is constructed, analyzing the food and beverage industry as a source environment, and suggests a comprehensive, industry-wide, multi-stakeholder public-private partnership, led not by the public sector but by the multinational pharmaceutical companies.http://www.mnmk.ro/documents/2015_X1/15-15-1-15.pdfAccess to Essential Life-Saving MedicinesPublic Private PartnershipAnalogical Reasoning ModelMultinational Pharmaceutical CompaniesMultinational Food and Beverage Companies |
| spellingShingle | Hyuk KIM GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL Management & Marketing Access to Essential Life-Saving Medicines Public Private Partnership Analogical Reasoning Model Multinational Pharmaceutical Companies Multinational Food and Beverage Companies |
| title | GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL |
| title_full | GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL |
| title_fullStr | GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL |
| title_full_unstemmed | GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL |
| title_short | GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL |
| title_sort | global public private partnership an analogical reasoning model |
| topic | Access to Essential Life-Saving Medicines Public Private Partnership Analogical Reasoning Model Multinational Pharmaceutical Companies Multinational Food and Beverage Companies |
| url | http://www.mnmk.ro/documents/2015_X1/15-15-1-15.pdf |
| work_keys_str_mv | AT hyukkim globalpublicprivatepartnershipananalogicalreasoningmodel |