Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum
Apart from historical and contextual factors complicating the mining industry, Lonmin Platinum’s management of employee relationships was further complicated by its diverse workforce of approximately 20 000 employees consisting of literates, semi-literates and illiterates. In addition, the company...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1740 |
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| author | Lida Holtzhausen Lynette Fourie Annelie Naudé |
| author_facet | Lida Holtzhausen Lynette Fourie Annelie Naudé |
| author_sort | Lida Holtzhausen |
| collection | DOAJ |
| description |
Apart from historical and contextual factors complicating the mining industry, Lonmin Platinum’s
management of employee relationships was further complicated by its diverse workforce of
approximately 20 000 employees consisting of literates, semi-literates and illiterates. In addition,
the company comprised five business units, each with their own corporate identity. Within this
context it was expected that Lonmin’s relationship with its employees would take some strain.
While the relationship between corporate image and stakeholder management has been debated,
the impact of symbolic corporate identity elements on specific relationship dimensions has not yet
been investigated and is addressed in this article by means of the following research question:
What is the relationship between employees’ perceptions of symbolic corporate identity elements
and employer-employee relationships at Lonmin Platinum? This study indicated a relationship between employees’ perceptions of how effectively the company reached it objectives, specifically a safe working environment, a healthy working environment,
socio-economic empowerment and accountability, and the quality of its employee relationships.
|
| format | Article |
| id | doaj-art-f987e4e433a247d49c114fcecdc33e5a |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-f987e4e433a247d49c114fcecdc33e5a2025-01-20T08:52:12ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-01271-210.36615/jcsa.v27i1-2.1740Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin PlatinumLida Holtzhausen0https://orcid.org/0000-0003-1275-6684Lynette Fourie1Annelie Naudé2North-West UniversityNorth-West UniversityNorth-West University Apart from historical and contextual factors complicating the mining industry, Lonmin Platinum’s management of employee relationships was further complicated by its diverse workforce of approximately 20 000 employees consisting of literates, semi-literates and illiterates. In addition, the company comprised five business units, each with their own corporate identity. Within this context it was expected that Lonmin’s relationship with its employees would take some strain. While the relationship between corporate image and stakeholder management has been debated, the impact of symbolic corporate identity elements on specific relationship dimensions has not yet been investigated and is addressed in this article by means of the following research question: What is the relationship between employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum? This study indicated a relationship between employees’ perceptions of how effectively the company reached it objectives, specifically a safe working environment, a healthy working environment, socio-economic empowerment and accountability, and the quality of its employee relationships. https://journals.uj.ac.za/index.php/jcsa/article/view/1740Lonmin Platinumcorporate identityemployer-employee relationshipsdiverse workforceemployees’ perceptions |
| spellingShingle | Lida Holtzhausen Lynette Fourie Annelie Naudé Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum Communicare Lonmin Platinum corporate identity employer-employee relationships diverse workforce employees’ perceptions |
| title | Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum |
| title_full | Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum |
| title_fullStr | Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum |
| title_full_unstemmed | Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum |
| title_short | Employees’ perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum |
| title_sort | employees perceptions of symbolic corporate identity elements and employer employee relationships at lonmin platinum |
| topic | Lonmin Platinum corporate identity employer-employee relationships diverse workforce employees’ perceptions |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1740 |
| work_keys_str_mv | AT lidaholtzhausen employeesperceptionsofsymboliccorporateidentityelementsandemployeremployeerelationshipsatlonminplatinum AT lynettefourie employeesperceptionsofsymboliccorporateidentityelementsandemployeremployeerelationshipsatlonminplatinum AT annelienaude employeesperceptionsofsymboliccorporateidentityelementsandemployeremployeerelationshipsatlonminplatinum |