Factors Influencing Continuance Intention to Play Online Games
This study aims to identify and analyze the factors influencing continuance intention in playing online games, a rapidly growing global entertainment sector that attracts players from diverse backgrounds. Using the Expectation Confirmation Model (ECM), this research explores the psychological and b...
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| Format: | Article |
| Language: | English |
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Center for Research and Community Service, Institut Informatika Indonesia Surabaya
2025-03-01
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| Series: | Teknika |
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| Online Access: | https://ejournal.ikado.ac.id/index.php/teknika/article/view/1163 |
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| author | Boniface Boliona Badilangoe Keraf Edwin Pramana Gunawan |
| author_facet | Boniface Boliona Badilangoe Keraf Edwin Pramana Gunawan |
| author_sort | Boniface Boliona Badilangoe Keraf |
| collection | DOAJ |
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This study aims to identify and analyze the factors influencing continuance intention in playing online games, a rapidly growing global entertainment sector that attracts players from diverse backgrounds. Using the Expectation Confirmation Model (ECM), this research explores the psychological and behavioral aspects that drive players to continue playing. To achieve this objective, data were collected through a survey using Google Forms distributed to schools, colleges, and social media. A total of 505 active player responses were collected, and 469 valid data entries were retained after screening. The analysis was conducted using Structural Equation Modeling (SEM) with SPSS and AMOS software to identify the impact of each factor. The results from SPSS and AMOS calculations showed that Flow was not significant, and Engagement was excluded due to failing the validity test. These findings help developers and policymakers better understand player motivations to create more effective strategies for building a sustainable gaming industry. The study found that Social Influence had the greatest impact on continuance intention. Players were more likely to continue playing if the game was popular in their environment or had a large market. This factor fosters a sense of community and social support among players, from friends, family, and communities who play the same game. Perceived Usefulness and Perceived Enjoyment followed, contributing significantly as well.
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| format | Article |
| id | doaj-art-f9742162bceb40c5a99052dcabd22c8f |
| institution | DOAJ |
| issn | 2549-8037 2549-8045 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Center for Research and Community Service, Institut Informatika Indonesia Surabaya |
| record_format | Article |
| series | Teknika |
| spelling | doaj-art-f9742162bceb40c5a99052dcabd22c8f2025-08-20T02:55:38ZengCenter for Research and Community Service, Institut Informatika Indonesia SurabayaTeknika2549-80372549-80452025-03-0114110.34148/teknika.v14i1.1163Factors Influencing Continuance Intention to Play Online GamesBoniface Boliona Badilangoe Keraf0Edwin Pramana1Gunawan2Institut Sains dan Teknologi Terpadu Surabaya, Surabaya, East Java, IndonesiaInstitut Sains dan Teknologi Terpadu Surabaya, Surabaya, East Java, IndonesiaInstitut Sains dan Teknologi Terpadu Surabaya, Surabaya, East Java, Indonesia This study aims to identify and analyze the factors influencing continuance intention in playing online games, a rapidly growing global entertainment sector that attracts players from diverse backgrounds. Using the Expectation Confirmation Model (ECM), this research explores the psychological and behavioral aspects that drive players to continue playing. To achieve this objective, data were collected through a survey using Google Forms distributed to schools, colleges, and social media. A total of 505 active player responses were collected, and 469 valid data entries were retained after screening. The analysis was conducted using Structural Equation Modeling (SEM) with SPSS and AMOS software to identify the impact of each factor. The results from SPSS and AMOS calculations showed that Flow was not significant, and Engagement was excluded due to failing the validity test. These findings help developers and policymakers better understand player motivations to create more effective strategies for building a sustainable gaming industry. The study found that Social Influence had the greatest impact on continuance intention. Players were more likely to continue playing if the game was popular in their environment or had a large market. This factor fosters a sense of community and social support among players, from friends, family, and communities who play the same game. Perceived Usefulness and Perceived Enjoyment followed, contributing significantly as well. https://ejournal.ikado.ac.id/index.php/teknika/article/view/1163Online GamesContinuance IntentionsExpectation Confirmation ModelStructural Equation ModelAMOS |
| spellingShingle | Boniface Boliona Badilangoe Keraf Edwin Pramana Gunawan Factors Influencing Continuance Intention to Play Online Games Teknika Online Games Continuance Intentions Expectation Confirmation Model Structural Equation Model AMOS |
| title | Factors Influencing Continuance Intention to Play Online Games |
| title_full | Factors Influencing Continuance Intention to Play Online Games |
| title_fullStr | Factors Influencing Continuance Intention to Play Online Games |
| title_full_unstemmed | Factors Influencing Continuance Intention to Play Online Games |
| title_short | Factors Influencing Continuance Intention to Play Online Games |
| title_sort | factors influencing continuance intention to play online games |
| topic | Online Games Continuance Intentions Expectation Confirmation Model Structural Equation Model AMOS |
| url | https://ejournal.ikado.ac.id/index.php/teknika/article/view/1163 |
| work_keys_str_mv | AT bonifacebolionabadilangoekeraf factorsinfluencingcontinuanceintentiontoplayonlinegames AT edwinpramana factorsinfluencingcontinuanceintentiontoplayonlinegames AT gunawan factorsinfluencingcontinuanceintentiontoplayonlinegames |