Build Loyalty with Islamic Relationship Marketing and Trust Through Satisfaction
The success of a company in getting satisfied customers will have an impact on customer loyalty. This study examines and explains how loyalty is built with Islamic relationship marketing and trust through customer satisfaction. The quantitative approach used in this study, the data collection metho...
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| Format: | Article |
| Language: | English |
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Faculty of Islamic Economics and Business - Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
2022-06-01
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| Series: | International Journal of Islamic Business and Economics (IJIBEC) |
| Online Access: | http://e-journal.iainpekalongan.ac.id/index.php/IJIBEC/article/view/3938 |
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| Summary: | The success of a company in getting satisfied customers will have an impact on customer loyalty. This study examines and explains how loyalty is built with Islamic relationship marketing and trust through customer satisfaction. The quantitative approach used in this study, the data collection method through questionnaires with non-probability sampling techniques, the number of respondents was 76, the data analysis technique used in this study was Path Analysis.The results showed that there was a relationship between Islamic relationship marketing and trust which had a direct effect on customer satisfaction. Islamic relationship marketing and trust directly affect loyalty, and consumer satisfaction has a direct effect on loyalty. Consumer satisfaction can play a role as a mediating variable between Islamic relationship marketing and trust on loyalty
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| ISSN: | 2599-3216 2615-420X |