Youth Awareness of Facebook Users’ Data Commodification and its Business Model
Facebook (Meta) is one of the world’s richest corporations, with about 98% of its revenue generated from advertising. Beyond its utilitarian function of connecting billions of people, Facebook is a global advertising machine that basically functions by commodifying users’ information and monetising...
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Main Authors: | Abigail Boima, Toks Oyedemi |
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Format: | Article |
Language: | English |
Published: |
University of Johannesburg
2024-07-01
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Series: | Communicare |
Subjects: | |
Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2658 |
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