Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany
While fungus-resistant grape varieties (FRGVs) offer comprehensive sustainable benefits, their slow adoption and consumer preferences warrant investigation. Therefore, a discrete choice model for key parameters influencing consumer perceptions, including product attributes, pricing, grape variety pr...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Future Foods |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833524001552 |
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| author | Christoph Kiefer Gergely Szolnoki |
| author_facet | Christoph Kiefer Gergely Szolnoki |
| author_sort | Christoph Kiefer |
| collection | DOAJ |
| description | While fungus-resistant grape varieties (FRGVs) offer comprehensive sustainable benefits, their slow adoption and consumer preferences warrant investigation. Therefore, a discrete choice model for key parameters influencing consumer perceptions, including product attributes, pricing, grape variety preferences, labelling and information dissemination, was constructed based on a representative sample of 1276 wine consumers in Germany. The data were analysed using a conditional logit utility model to gain insights into the preferences and willingness to pay (WTP) of each product attribute. Due to the low level of awareness of these grape varieties, the sample was divided into two groups: a control group and an experimental group, which was conditioned prior to the study to investigate the market potential of FRGVs. The results show that the conditioned group exhibited a stronger inclination towards FRGVs, indicating an increased awareness of environmentally friendly practices. Price sensitivity was influenced by conditioning, with consumers being more sensitive to higher prices after being informed. The study highlights the importance of informed consumer education in promoting environmentally sustainable products like wine from FRGVs. |
| format | Article |
| id | doaj-art-f8abbca5494a44038d72f724c6290a8c |
| institution | Kabale University |
| issn | 2666-8335 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Future Foods |
| spelling | doaj-art-f8abbca5494a44038d72f724c6290a8c2024-12-18T08:53:46ZengElsevierFuture Foods2666-83352024-12-0110100449Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in GermanyChristoph Kiefer0Gergely Szolnoki1Corresponding author; Geisenheim University, Von-Lade-Str. 1, 65366 Geisenheim, GermanyGeisenheim University, Von-Lade-Str. 1, 65366 Geisenheim, GermanyWhile fungus-resistant grape varieties (FRGVs) offer comprehensive sustainable benefits, their slow adoption and consumer preferences warrant investigation. Therefore, a discrete choice model for key parameters influencing consumer perceptions, including product attributes, pricing, grape variety preferences, labelling and information dissemination, was constructed based on a representative sample of 1276 wine consumers in Germany. The data were analysed using a conditional logit utility model to gain insights into the preferences and willingness to pay (WTP) of each product attribute. Due to the low level of awareness of these grape varieties, the sample was divided into two groups: a control group and an experimental group, which was conditioned prior to the study to investigate the market potential of FRGVs. The results show that the conditioned group exhibited a stronger inclination towards FRGVs, indicating an increased awareness of environmentally friendly practices. Price sensitivity was influenced by conditioning, with consumers being more sensitive to higher prices after being informed. The study highlights the importance of informed consumer education in promoting environmentally sustainable products like wine from FRGVs.http://www.sciencedirect.com/science/article/pii/S2666833524001552PilzwiderstandsfähigInnovationOrganicSustainabilityClogit |
| spellingShingle | Christoph Kiefer Gergely Szolnoki Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany Future Foods Pilzwiderstandsfähig Innovation Organic Sustainability Clogit |
| title | Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany |
| title_full | Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany |
| title_fullStr | Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany |
| title_full_unstemmed | Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany |
| title_short | Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany |
| title_sort | exploring market potential and consumer preferences for fungus resistant grape varieties a discrete choice analysis in germany |
| topic | Pilzwiderstandsfähig Innovation Organic Sustainability Clogit |
| url | http://www.sciencedirect.com/science/article/pii/S2666833524001552 |
| work_keys_str_mv | AT christophkiefer exploringmarketpotentialandconsumerpreferencesforfungusresistantgrapevarietiesadiscretechoiceanalysisingermany AT gergelyszolnoki exploringmarketpotentialandconsumerpreferencesforfungusresistantgrapevarietiesadiscretechoiceanalysisingermany |