Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company
According to tendencies of development of marketing branding becomes the most effective remedy of ensuring competitive advantages of the company today. However, exhaustion of potential of traditional methods of advance of the goods, demands new technologies of the organization of process of creation...
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| Format: | Article |
|---|---|
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/860 |
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| _version_ | 1849696978488786944 |
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| collection | DOAJ |
| description | According to tendencies of development of marketing branding becomes the most effective remedy of ensuring competitive advantages of the company today. However, exhaustion of potential of traditional methods of advance of the goods, demands new technologies of the organization of process of creation and management of a brand. |
| format | Article |
| id | doaj-art-f88c848cc4dd4df8bf2fa10e0f8af034 |
| institution | DOAJ |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-f88c848cc4dd4df8bf2fa10e0f8af0342025-08-20T03:19:19ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-01018314333859Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company01РАГСиНХ ФГБОУ ВПО «РАНХиГС» при Президенте РФООО БТК «60 канал»According to tendencies of development of marketing branding becomes the most effective remedy of ensuring competitive advantages of the company today. However, exhaustion of potential of traditional methods of advance of the goods, demands new technologies of the organization of process of creation and management of a brand.https://www.pp-mag.ru/jour/article/view/860a brandmanagement of a brandthe marketingperceived qualitya corporate brandthe production and management organizationorganizational culture |
| spellingShingle | Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company Путеводитель предпринимателя a brand management of a brand the marketing perceived quality a corporate brand the production and management organization organizational culture |
| title | Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company |
| title_full | Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company |
| title_fullStr | Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company |
| title_full_unstemmed | Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company |
| title_short | Experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company |
| title_sort | experience of application of marketing technologies and the way of optimization of methodsof the brand management as the means providing competitiveness of the company |
| topic | a brand management of a brand the marketing perceived quality a corporate brand the production and management organization organizational culture |
| url | https://www.pp-mag.ru/jour/article/view/860 |