First-time versus repeat visitors’ behavior patterns: a GPS analysis
Past research conducted on visitors' behavior has highlighted the differences between first-time and repeat visitors in urban and natural settings. To determine whether these differences also exist in a monumental city, we have studied visitor behavior in the historic city of Girona (Spain). D...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asociación Española de Geografía
2018-09-01
|
| Series: | Boletín de la Asociación de Geógrafos Españoles |
| Online Access: | https://bage.age-geografia.es/ojs/index.php/bage/article/view/2711 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Past research conducted on visitors' behavior has highlighted the differences between first-time and repeat visitors in urban and natural settings. To determine whether these differences also exist in a monumental city, we have studied visitor behavior in the historic city of Girona (Spain). Data from 1288 GPS tracking were recorded. Of these, 928 were first-time visitors, and the remaining 360 corresponded to repeat visitors. Findings show that there is very little difference in how first-time and repeat visitors act, compared to visitor behavior in other types of tourist destinations. Nevertheless, the results do demonstrate differences between low frequency visitors (between 1 and 4 visits) and high frequency visitors (more than 4 visits). These results suggest that sightseeing creates very homogeneous behavior pattern between first-time and repeat visitors, and highlight the need to differentiate repeat visitors according to the number of visits done in the monumental city.
|
|---|---|
| ISSN: | 0212-9426 2605-3322 |