Smart Operations in Sports Management: Transforming Physical-Sports Culture in the Society 5.0 Era
Introduction: Society 5.0 emphasizes a human-centered approach leveraging AI, IoT, and big data for sustainability, inclusivity, and innovation. Sports management, traditionally reliant on manual methods and limited data, now adopts data-driven technologies to enhance decision-making, operational e...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FEADEF
2025-05-01
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| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| Subjects: | |
| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/113607 |
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| Summary: | Introduction: Society 5.0 emphasizes a human-centered approach leveraging AI, IoT, and big data for sustainability, inclusivity, and innovation. Sports management, traditionally reliant on manual methods and limited data, now adopts data-driven technologies to enhance decision-making, operational efficiency, and inclusivity in sports culture. Objectives: The study aims to,
• Investigate how data-driven technologies improve sports management efficiency.
• Identify trends transforming physical sports culture to foster inclusivity and societal well-being.Methodology: A mixed-methods approach was used, combining surveys, interviews, and statistical analyses (e.g., regression and ANOVA). Key performance indicators included operational efficiency, fan engagement, athlete performance, and inclusivity.
Results: Data analytics significantly improved sports management efficiency (R² = 1) by enhancing decision-making, fan engagement, and athlete performance. Targeted fan experiences increased satisfaction and inclusivity, while technology integration promoted sustainability.
Discussion: The findings highlight the transformative potential of data-driven strategies. Enhanced operational outcomes, personalized fan engagement, and improved athletic performance underline the growing role of AI and IoT in modern sports management.
Conclusion: Data analytics is reshaping sports management by boosting efficiency, inclusivity, and sustainability. Policymakers and industry stakeholders must prioritize data-driven technologies, capacity-building, and ethical standards to unlock the full potential of these advancements.
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| ISSN: | 1579-1726 1988-2041 |