Changes in Customer Behavior Towards Video Advertising Post-Pandemic
Background: Video Advertising (VI) is a powerful media tool used by several companies as a marketing strategy. During COVID-19 pandemic, there was a wide adoption of digital media, particularly VI, to promote company products. However, some changes occurred post-pandemic, which influenced customer b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-10-01
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| Series: | Journal of Information Systems Engineering and Business Intelligence |
| Online Access: | https://e-journal.unair.ac.id/JISEBI/article/view/58818 |
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