Zur Leistung des SPORT-Szenarios bei der Konzeptualisierung der Kommunalwahlen 2024 in Polen (am Beispiel der polnischen Online-Presse)

This paper examines the role of the SPORT scenario in conceptualizing the local elections in Poland in 2024. Based on an analysis of the Polish online press, which draws on 27 articles, the study aims to determine how sports metaphors are lexically reflected in both the headlines and the body of the...

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Bibliographic Details
Main Author: Marta Anna Gierzyńska
Format: Article
Language:deu
Published: Oficyna Wydawnicza ATUT 2025-06-01
Series:Linguistische Treffen in Wrocław
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Online Access:https://linguistische-treffen.pl/articles/27/04_gierzynska.pdf
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Summary:This paper examines the role of the SPORT scenario in conceptualizing the local elections in Poland in 2024. Based on an analysis of the Polish online press, which draws on 27 articles, the study aims to determine how sports metaphors are lexically reflected in both the headlines and the body of the articles, and what function they serve. To demonstrate the nature and role of conceptual metaphors in the verbalization of political content, the theoretical part refers to the concept of Idealized Cognitive Models by Lakoff (1987), which is considered an extension of the Cognitive Metaphor Theory by Lakoff and Johnson (1980). Complementary theories such as Rosch’s prototype theory, Johnson’s image schemas, Langacker’s cognitive grammar, and Fillmore’s frame concept were also discussed. The significance of the frame concept is particularly evident in the subcategory of the propositional model type introduced by Lakoff (1987), the so-called scenario. This represents a variety of everyday situations as fixed knowledge structures, the individual components of which only become comprehensible within the context of the entire model. The conducted analysis shows that the SPORTS metaphor not only possesses a creative and decorative potential but also plays an insightful role in conveying political topics by making the target area of LOCAL ELECTIONS IN POLAND 2024 more accessible to a broad readership and positively contributing to the coherence of the analyzed articles.
ISSN:2084-3062
2657-5647