Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data
With the advent of the era of big data, great changes have taken place in the insurance industry, gradually entering the field of Internet insurance, and a large amount of insurance data has been accumulated. How to realize the innovation of insurance services through insurance data is crucial to th...
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| Format: | Article |
| Language: | English |
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Wiley
2021-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2021/2303129 |
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| _version_ | 1832548928773423104 |
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| author | Wei Yang Junkai Zhou |
| author_facet | Wei Yang Junkai Zhou |
| author_sort | Wei Yang |
| collection | DOAJ |
| description | With the advent of the era of big data, great changes have taken place in the insurance industry, gradually entering the field of Internet insurance, and a large amount of insurance data has been accumulated. How to realize the innovation of insurance services through insurance data is crucial to the development of the insurance industry. Therefore, this paper proposes a ciphertext retrieval technology based on attribute encryption (HP-CPABKS) to realize the rapid retrieval and update of insurance data on the premise of ensuring the privacy of insurance information and puts forward an innovative insurance service based on cloud computing. The results show that 97.35% of users are successfully identified in test set A and 98.77% of users are successfully identified in test set B, and the recognition success rate of the four test sets is higher than 97.00%; when the number of challenges is 720, the modified data block is less than 9%; the total number of complaints is reduced from 1300 to 249; 99.19% of users are satisfied with the innovative insurance service; the number of the insured is increased significantly. To sum up, the insurance innovation service based on cloud computing insurance data can improve customer satisfaction, increase the number of policyholders, reduce the number of complaints, and achieve a more successful insurance service innovation. This study provides a reference for the precision marketing of insurance services. |
| format | Article |
| id | doaj-art-f75c850942524a57b84f18c2b8929376 |
| institution | Kabale University |
| issn | 1076-2787 1099-0526 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Complexity |
| spelling | doaj-art-f75c850942524a57b84f18c2b89293762025-02-03T06:12:50ZengWileyComplexity1076-27871099-05262021-01-01202110.1155/2021/23031292303129Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big DataWei Yang0Junkai Zhou1School of Insurance, Southwestern University of Finance and Economics, Chengdu, Sichuan 611130, ChinaSchool of Insurance, Southwestern University of Finance and Economics, Chengdu, Sichuan 611130, ChinaWith the advent of the era of big data, great changes have taken place in the insurance industry, gradually entering the field of Internet insurance, and a large amount of insurance data has been accumulated. How to realize the innovation of insurance services through insurance data is crucial to the development of the insurance industry. Therefore, this paper proposes a ciphertext retrieval technology based on attribute encryption (HP-CPABKS) to realize the rapid retrieval and update of insurance data on the premise of ensuring the privacy of insurance information and puts forward an innovative insurance service based on cloud computing. The results show that 97.35% of users are successfully identified in test set A and 98.77% of users are successfully identified in test set B, and the recognition success rate of the four test sets is higher than 97.00%; when the number of challenges is 720, the modified data block is less than 9%; the total number of complaints is reduced from 1300 to 249; 99.19% of users are satisfied with the innovative insurance service; the number of the insured is increased significantly. To sum up, the insurance innovation service based on cloud computing insurance data can improve customer satisfaction, increase the number of policyholders, reduce the number of complaints, and achieve a more successful insurance service innovation. This study provides a reference for the precision marketing of insurance services.http://dx.doi.org/10.1155/2021/2303129 |
| spellingShingle | Wei Yang Junkai Zhou Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data Complexity |
| title | Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data |
| title_full | Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data |
| title_fullStr | Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data |
| title_full_unstemmed | Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data |
| title_short | Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data |
| title_sort | service innovation of insurance data based on cloud computing in the era of big data |
| url | http://dx.doi.org/10.1155/2021/2303129 |
| work_keys_str_mv | AT weiyang serviceinnovationofinsurancedatabasedoncloudcomputingintheeraofbigdata AT junkaizhou serviceinnovationofinsurancedatabasedoncloudcomputingintheeraofbigdata |