Shifting the Value of Experience
This paper is a reflection of the evolution of a user experience (UX) consultancy's transformation into a brand experience consultancy in an increasingly competitive market in China. As part of this transformation, the value of design has shifted from tactical to strategic. The authors compare...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Jap Sam Books
2023-08-01
|
| Series: | Cubic Journal |
| Subjects: | |
| Online Access: | https://cubicjournal.org/index.php/cubic/article/view/65 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825199994952482816 |
|---|---|
| author | Michael T Lai Hsien-Hui Tang |
| author_facet | Michael T Lai Hsien-Hui Tang |
| author_sort | Michael T Lai |
| collection | DOAJ |
| description |
This paper is a reflection of the evolution of a user experience (UX) consultancy's transformation into a brand experience consultancy in an increasingly competitive market in China. As part of this transformation, the value of design has shifted from tactical to strategic. The authors compare and contrast the nature of experience design and experience strategy and how they are delivered to close the gap between designers and strategists. While this paper serves as a case study of one consultancy in China, the lessons, knowledge, and understanding gained are applicable to the user experience industry and global design community at large.
|
| format | Article |
| id | doaj-art-f739674d4c4b45df8db9e219914eea06 |
| institution | Kabale University |
| issn | 2589-7101 |
| language | English |
| publishDate | 2023-08-01 |
| publisher | Jap Sam Books |
| record_format | Article |
| series | Cubic Journal |
| spelling | doaj-art-f739674d4c4b45df8db9e219914eea062025-02-07T22:39:09ZengJap Sam BooksCubic Journal2589-71012023-08-0166Shifting the Value of ExperienceMichael T Lai0Hsien-Hui Tang1Tongji University National Taiwan University of Science and Technology This paper is a reflection of the evolution of a user experience (UX) consultancy's transformation into a brand experience consultancy in an increasingly competitive market in China. As part of this transformation, the value of design has shifted from tactical to strategic. The authors compare and contrast the nature of experience design and experience strategy and how they are delivered to close the gap between designers and strategists. While this paper serves as a case study of one consultancy in China, the lessons, knowledge, and understanding gained are applicable to the user experience industry and global design community at large. https://cubicjournal.org/index.php/cubic/article/view/65x thinkingexperience designexperience strategydesignstrategy |
| spellingShingle | Michael T Lai Hsien-Hui Tang Shifting the Value of Experience Cubic Journal x thinking experience design experience strategy design strategy |
| title | Shifting the Value of Experience |
| title_full | Shifting the Value of Experience |
| title_fullStr | Shifting the Value of Experience |
| title_full_unstemmed | Shifting the Value of Experience |
| title_short | Shifting the Value of Experience |
| title_sort | shifting the value of experience |
| topic | x thinking experience design experience strategy design strategy |
| url | https://cubicjournal.org/index.php/cubic/article/view/65 |
| work_keys_str_mv | AT michaeltlai shiftingthevalueofexperience AT hsienhuitang shiftingthevalueofexperience |