Weaving Archives. Riusare, reinventare e riprogettare i dati tessili

With the spread of new technologies capable of shaping phygital spaces, where physical and digital reality intersect, great attention has been paid to business archives, their design, digitisation and reactivation. There are many relevant cases on the digitisation and reactivation of historical fash...

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Main Authors: Margherita Tufarelli, Paolo Franzo
Format: Article
Language:English
Published: University of Bologna 2025-01-01
Series:ZoneModa Journal
Subjects:
Online Access:https://zmj.unibo.it/article/view/20693
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author Margherita Tufarelli
Paolo Franzo
author_facet Margherita Tufarelli
Paolo Franzo
author_sort Margherita Tufarelli
collection DOAJ
description With the spread of new technologies capable of shaping phygital spaces, where physical and digital reality intersect, great attention has been paid to business archives, their design, digitisation and reactivation. There are many relevant cases on the digitisation and reactivation of historical fashion archives, however, there are fewer experiments concerning textile archives, despite the crucial importance of the textile sector, particularly in Italy. The contribution analyzes the case study Prato Phygital, a project concluded in 2023 that saw the collaboration of universities, public institutions, museums and enterprises engaged in the elaboration of transmedia digital content from the materials of the business archives of the textile company Marini and the archives of the Museo del Tessuto in Prato. The project envisaged three main phases of implementation: (1) the elaboration of a digitisation procedure which, through the creation of a digital twin, would make it possible to reconstruct the fundamental characteristics of the selected textile materials, so as to convey their qualities on a digital support; (2) the use of the models obtained for the design of transmedia content; (3) the adaptation of this content to the development of audiovisual products, such as short films, films and animation, aimed at textile education. The textile archive thus becomes a generator of data, which is transformed into a new material for fashion.
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spelling doaj-art-f73851f45c6b4fe7bc16ec029709f9b32025-01-17T15:24:08ZengUniversity of BolognaZoneModa Journal2611-05632025-01-01142193210.6092/issn.2611-0563/2069319065Weaving Archives. Riusare, reinventare e riprogettare i dati tessiliMargherita Tufarelli0Paolo Franzo1Università degli Studi di FirenzeUniversità degli Studi di FirenzeWith the spread of new technologies capable of shaping phygital spaces, where physical and digital reality intersect, great attention has been paid to business archives, their design, digitisation and reactivation. There are many relevant cases on the digitisation and reactivation of historical fashion archives, however, there are fewer experiments concerning textile archives, despite the crucial importance of the textile sector, particularly in Italy. The contribution analyzes the case study Prato Phygital, a project concluded in 2023 that saw the collaboration of universities, public institutions, museums and enterprises engaged in the elaboration of transmedia digital content from the materials of the business archives of the textile company Marini and the archives of the Museo del Tessuto in Prato. The project envisaged three main phases of implementation: (1) the elaboration of a digitisation procedure which, through the creation of a digital twin, would make it possible to reconstruct the fundamental characteristics of the selected textile materials, so as to convey their qualities on a digital support; (2) the use of the models obtained for the design of transmedia content; (3) the adaptation of this content to the development of audiovisual products, such as short films, films and animation, aimed at textile education. The textile archive thus becomes a generator of data, which is transformed into a new material for fashion.https://zmj.unibo.it/article/view/20693phygitaldigital textiletextile archivesdigital archivesliving archives
spellingShingle Margherita Tufarelli
Paolo Franzo
Weaving Archives. Riusare, reinventare e riprogettare i dati tessili
ZoneModa Journal
phygital
digital textile
textile archives
digital archives
living archives
title Weaving Archives. Riusare, reinventare e riprogettare i dati tessili
title_full Weaving Archives. Riusare, reinventare e riprogettare i dati tessili
title_fullStr Weaving Archives. Riusare, reinventare e riprogettare i dati tessili
title_full_unstemmed Weaving Archives. Riusare, reinventare e riprogettare i dati tessili
title_short Weaving Archives. Riusare, reinventare e riprogettare i dati tessili
title_sort weaving archives riusare reinventare e riprogettare i dati tessili
topic phygital
digital textile
textile archives
digital archives
living archives
url https://zmj.unibo.it/article/view/20693
work_keys_str_mv AT margheritatufarelli weavingarchivesriusarereinventareeriprogettareidatitessili
AT paolofranzo weavingarchivesriusarereinventareeriprogettareidatitessili