APA (7th ed.) Citation

Guion, L. A., Kent, H., & Diehl, D. C. Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences. The University of Florida George A. Smathers Libraries.

Chicago Style (17th ed.) Citation

Guion, Lisa A., Heather Kent, and David C. Diehl. Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences. The University of Florida George A. Smathers Libraries.

MLA (9th ed.) Citation

Guion, Lisa A., et al. Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences. The University of Florida George A. Smathers Libraries.

Warning: These citations may not always be 100% accurate.