Research on the factors influencing tourist loyalty to outdoor music festivals: an application of stimulus-organism-response paradigm
IntroductionFollowing the COVID-19 pandemic, China's music festival market has rapidly recovered, attracting growing tourist interest. However, research on factors influencing tourist loyalty remains limited.MethodsThis study applies the Stimulus-Organism-Response (S-O-R) framework to examine l...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-05-01
|
| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1553211/full |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!