CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES
To date, the world market includes many companies and to get into, and even more so to stay among the world leaders is quite difficult for the company. In the course of many years of world practice, a number of basic rules have been worked out, which in most cases lead the company to success, but at...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-06-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1051 |
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| _version_ | 1832541935618752512 |
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| author | N. Barkova J. Trubetskikh |
| author_facet | N. Barkova J. Trubetskikh |
| author_sort | N. Barkova |
| collection | DOAJ |
| description | To date, the world market includes many companies and to get into, and even more so to stay among the world leaders is quite difficult for the company. In the course of many years of world practice, a number of basic rules have been worked out, which in most cases lead the company to success, but at the same time a number of basic mistakes in the choice of the company’s competitive strategy have been identified. In this article we consider such marketing errors of large companies. In order to answer the question of why such situations occur, the article describes the reasons for making such errors on enterprises by specific examples, the logic of large firms in choosing a competitive strategy is investigated. |
| format | Article |
| id | doaj-art-f61a990041dc4a18afb6335277e80627 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-06-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-f61a990041dc4a18afb6335277e806272025-02-04T08:27:55ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-06-0106394210.26425/1816-4277-2018-6-39-421051CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCESN. Barkova0J. Trubetskikh1State University of ManagementFinancial University under the Government of the Russian FederationTo date, the world market includes many companies and to get into, and even more so to stay among the world leaders is quite difficult for the company. In the course of many years of world practice, a number of basic rules have been worked out, which in most cases lead the company to success, but at the same time a number of basic mistakes in the choice of the company’s competitive strategy have been identified. In this article we consider such marketing errors of large companies. In order to answer the question of why such situations occur, the article describes the reasons for making such errors on enterprises by specific examples, the logic of large firms in choosing a competitive strategy is investigated.https://vestnik.guu.ru/jour/article/view/1051marketingstrategybrandmistakeconsequencecompetitive stregy of the company |
| spellingShingle | N. Barkova J. Trubetskikh CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES Вестник университета marketing strategy brand mistake consequence competitive stregy of the company |
| title | CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES |
| title_full | CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES |
| title_fullStr | CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES |
| title_full_unstemmed | CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES |
| title_short | CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES |
| title_sort | choosing a competitive strategy for the company the main mistakes and consequences |
| topic | marketing strategy brand mistake consequence competitive stregy of the company |
| url | https://vestnik.guu.ru/jour/article/view/1051 |
| work_keys_str_mv | AT nbarkova choosingacompetitivestrategyforthecompanythemainmistakesandconsequences AT jtrubetskikh choosingacompetitivestrategyforthecompanythemainmistakesandconsequences |