Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan Africa

ABSTRACT Gambling advertising has become ubiquitous in sub‐Saharan Africa influencing social norms and attitudes towards gambling. The delay or failure of governments to effectively regulate gambling advertising poses a significant threat to public health. This article provides contemporary insights...

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Main Author: Emmanuel Badu
Format: Article
Language:English
Published: Wiley 2024-12-01
Series:Public Health Challenges
Subjects:
Online Access:https://doi.org/10.1002/puh2.70017
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author Emmanuel Badu
author_facet Emmanuel Badu
author_sort Emmanuel Badu
collection DOAJ
description ABSTRACT Gambling advertising has become ubiquitous in sub‐Saharan Africa influencing social norms and attitudes towards gambling. The delay or failure of governments to effectively regulate gambling advertising poses a significant threat to public health. This article provides contemporary insights into gambling advertising, its forms, mechanics and influence on gambling behaviour. It provides contextual understanding to policy‐makers, health advocates and public health actors, including a call to action for effective regulation. With sub‐Saharan Africa becoming important to the gambling industry for market growth and profits, there is the need for public health actors to instigate advocacy for strong regulations and enforcement of gambling advertising.
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spelling doaj-art-f5fea5d9022f4e8f930cba2ce26660062025-08-20T01:52:22ZengWileyPublic Health Challenges2769-24502024-12-0134n/an/a10.1002/puh2.70017Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan AfricaEmmanuel Badu0Collaboration for Evidence, Research and Impact in Public Health, School of Population Health Curtin University Perth Western Australia AustraliaABSTRACT Gambling advertising has become ubiquitous in sub‐Saharan Africa influencing social norms and attitudes towards gambling. The delay or failure of governments to effectively regulate gambling advertising poses a significant threat to public health. This article provides contemporary insights into gambling advertising, its forms, mechanics and influence on gambling behaviour. It provides contextual understanding to policy‐makers, health advocates and public health actors, including a call to action for effective regulation. With sub‐Saharan Africa becoming important to the gambling industry for market growth and profits, there is the need for public health actors to instigate advocacy for strong regulations and enforcement of gambling advertising.https://doi.org/10.1002/puh2.70017bettingcommercial determinantsgambling advertisinggamblingsub‐Saharan Africa
spellingShingle Emmanuel Badu
Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan Africa
Public Health Challenges
betting
commercial determinants
gambling advertising
gambling
sub‐Saharan Africa
title Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan Africa
title_full Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan Africa
title_fullStr Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan Africa
title_full_unstemmed Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan Africa
title_short Towards Understanding Contemporary Gambling Advertising in Sub‐Saharan Africa
title_sort towards understanding contemporary gambling advertising in sub saharan africa
topic betting
commercial determinants
gambling advertising
gambling
sub‐Saharan Africa
url https://doi.org/10.1002/puh2.70017
work_keys_str_mv AT emmanuelbadu towardsunderstandingcontemporarygamblingadvertisinginsubsaharanafrica