AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPE

To assess the potential for the development of virtual and augmented reality technologies, as well as the competitiveness of Russian developments, a patent-market analysis of one of the dynamically developing technological areas introduced in the program «Digital Healthcare» was done. The results of...

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Main Author: O. V. Cherchenko
Format: Article
Language:Russian
Published: Delo 2018-05-01
Series:Ekonomika Nauki
Subjects:
Online Access:https://ecna.elpub.ru/jour/article/view/117
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author O. V. Cherchenko
author_facet O. V. Cherchenko
author_sort O. V. Cherchenko
collection DOAJ
description To assess the potential for the development of virtual and augmented reality technologies, as well as the competitiveness of Russian developments, a patent-market analysis of one of the dynamically developing technological areas introduced in the program «Digital Healthcare» was done. The results of the completed patent study allow us to characterize the direction of «virtual and supplemented reality in medicine» as a promising, but far from generating market products and services that could form a new market within 3–5 years. Despite the great interest in digital technologies and the new design of the economy that they created, the Russian Federation still occupies the 11th place in the world for patent activity in the field of virtual and augmented reality in medicine, and obviously underestimating the fact that the first positions of the world companies rating by the volume of patent portfolios are already occupied by such experienced market players as Philips, Sony, Samsung Electronics, Siemens healthcare, General Electric and Microsoft technology licensing.
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spelling doaj-art-f5e5b68eb2eb4bb396fde4d4efd735d22025-08-20T03:23:26ZrusDeloEkonomika Nauki2410-132X2018-05-0141698010.22394/2410-132X-2017-4-1-69-80104AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPEO. V. Cherchenko0Directorate of State Scientific and Technical Programmes.To assess the potential for the development of virtual and augmented reality technologies, as well as the competitiveness of Russian developments, a patent-market analysis of one of the dynamically developing technological areas introduced in the program «Digital Healthcare» was done. The results of the completed patent study allow us to characterize the direction of «virtual and supplemented reality in medicine» as a promising, but far from generating market products and services that could form a new market within 3–5 years. Despite the great interest in digital technologies and the new design of the economy that they created, the Russian Federation still occupies the 11th place in the world for patent activity in the field of virtual and augmented reality in medicine, and obviously underestimating the fact that the first positions of the world companies rating by the volume of patent portfolios are already occupied by such experienced market players as Philips, Sony, Samsung Electronics, Siemens healthcare, General Electric and Microsoft technology licensing.https://ecna.elpub.ru/jour/article/view/117digital healthcare virtual reality technologies augmented reality technologies patent activity  companies technological leadership scientific and technological achievements the russian federation
spellingShingle O. V. Cherchenko
AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPE
Ekonomika Nauki
digital healthcare
 virtual reality technologies
 augmented reality technologies
 patent activity
  companies
 technological leadership
 scientific and technological achievements
 the russian federation
title AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPE
title_full AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPE
title_fullStr AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPE
title_full_unstemmed AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPE
title_short AUGMENTED AND VIRTUAL REALITY IN MEDICINE: THE ANALYSIS OF COMPETITIVE LANDSCAPE
title_sort augmented and virtual reality in medicine the analysis of competitive landscape
topic digital healthcare
 virtual reality technologies
 augmented reality technologies
 patent activity
  companies
 technological leadership
 scientific and technological achievements
 the russian federation
url https://ecna.elpub.ru/jour/article/view/117
work_keys_str_mv AT ovcherchenko augmentedandvirtualrealityinmedicinetheanalysisofcompetitivelandscape