Do emotional strategies work? Evidence from rumor clarification announcement

Financial markets are filled with rumors because of information asymmetry. Although issuing clarification announcements is the most straightforward approach for organizations, previous research has mostly focused on analyzing the influence of rumors and the heterogeneity of their clarification stat...

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Main Authors: Peinan Ji, Hui Ji, Linke Guo, Xiaojuan Yang, Yang Han
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2025-05-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://aviation.vgtu.lt/index.php/JBEM/article/view/23790
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author Peinan Ji
Hui Ji
Linke Guo
Xiaojuan Yang
Yang Han
author_facet Peinan Ji
Hui Ji
Linke Guo
Xiaojuan Yang
Yang Han
author_sort Peinan Ji
collection DOAJ
description Financial markets are filled with rumors because of information asymmetry. Although issuing clarification announcements is the most straightforward approach for organizations, previous research has mostly focused on analyzing the influence of rumors and the heterogeneity of their clarification statements on the efficacy of rumor management. This study investigates how mood elements influence the effectiveness of 335 rumor clarification statements in China's A-share market from 2019 to 2023. By employing textual sentiment analysis, event study method, and fixed-effects regression models, the primary results indicate that rumors vary in their characteristics and have diverse effects on stock price volatility. Furthermore, we find that clarification announcements effectively restore stock values, though their influence on negative rumors is somewhat restricted. Announcements with a positive mood greatly improve the effectiveness of clarification, particularly when addressing favorable rumors. The level of transparency and the characteristics of the firm's information influence the impact of sentiment. Furthermore, the positive impact of sentiment is more noticeable in firms that are extremely transparent or not owned by the state.
format Article
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institution DOAJ
issn 1611-1699
2029-4433
language English
publishDate 2025-05-01
publisher Vilnius Gediminas Technical University
record_format Article
series Journal of Business Economics and Management
spelling doaj-art-f5d498dc12544be5bdee783ebda2f2762025-08-20T03:07:05ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332025-05-0126210.3846/jbem.2025.23790Do emotional strategies work? Evidence from rumor clarification announcementPeinan Ji0Hui Ji1Linke Guo2Xiaojuan Yang3Yang Han4School of Management, Lanzhou University, Lanzhou, ChinaSchool of Management, Lanzhou University, Lanzhou, ChinaSchool of Management, Lanzhou University, Lanzhou, ChinaSchool of Management, Lanzhou University, Lanzhou, ChinaLiaoNing Administraters College of Police and Justice, Shenyang, China Financial markets are filled with rumors because of information asymmetry. Although issuing clarification announcements is the most straightforward approach for organizations, previous research has mostly focused on analyzing the influence of rumors and the heterogeneity of their clarification statements on the efficacy of rumor management. This study investigates how mood elements influence the effectiveness of 335 rumor clarification statements in China's A-share market from 2019 to 2023. By employing textual sentiment analysis, event study method, and fixed-effects regression models, the primary results indicate that rumors vary in their characteristics and have diverse effects on stock price volatility. Furthermore, we find that clarification announcements effectively restore stock values, though their influence on negative rumors is somewhat restricted. Announcements with a positive mood greatly improve the effectiveness of clarification, particularly when addressing favorable rumors. The level of transparency and the characteristics of the firm's information influence the impact of sentiment. Furthermore, the positive impact of sentiment is more noticeable in firms that are extremely transparent or not owned by the state. https://aviation.vgtu.lt/index.php/JBEM/article/view/23790clarification announcementsevent study methodtext analysisemotional languageemotional strategiesrumors
spellingShingle Peinan Ji
Hui Ji
Linke Guo
Xiaojuan Yang
Yang Han
Do emotional strategies work? Evidence from rumor clarification announcement
Journal of Business Economics and Management
clarification announcements
event study method
text analysis
emotional language
emotional strategies
rumors
title Do emotional strategies work? Evidence from rumor clarification announcement
title_full Do emotional strategies work? Evidence from rumor clarification announcement
title_fullStr Do emotional strategies work? Evidence from rumor clarification announcement
title_full_unstemmed Do emotional strategies work? Evidence from rumor clarification announcement
title_short Do emotional strategies work? Evidence from rumor clarification announcement
title_sort do emotional strategies work evidence from rumor clarification announcement
topic clarification announcements
event study method
text analysis
emotional language
emotional strategies
rumors
url https://aviation.vgtu.lt/index.php/JBEM/article/view/23790
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AT huiji doemotionalstrategiesworkevidencefromrumorclarificationannouncement
AT linkeguo doemotionalstrategiesworkevidencefromrumorclarificationannouncement
AT xiaojuanyang doemotionalstrategiesworkevidencefromrumorclarificationannouncement
AT yanghan doemotionalstrategiesworkevidencefromrumorclarificationannouncement