“Buy Online, Pick Up in Store” under Fit Uncertainty: To Offer or Not to Offer
Retailers offer BOPS (Buy Online, Pick Up in Store) service to improve consumers shopping experience. However, this greatly increases the decision complexity for retailers and consumers. For consumers, whether to purchase online or from a store with the BOPS service is a complex decision. This is es...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2020/3095672 |
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