Product videos “gone viral”
Viral video advertising is an avenue for marketers to spread information rapidly to a large, widespread audience. Video advertisements intended to “go viral” still get drowned out by media clutter. Content characteristics, positive affect and social motivations of the viewer have been highlighted a...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-06-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1310 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
