Does Google Analytics Improve the Prediction of Tourism Demand Recovery?
Research shows that Google Trend indices can improve tourism-demand forecasts. Given the impact of the recent pandemic, this may prove to be an important predictor of tourism recovery in countries that are still struggling to recover, including South Africa. The purpose of this paper is firstly, to...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
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| Series: | Forecasting |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-9394/6/4/45 |
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