Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador
Digital Marketing has become an essential tool for modern advertising agencies. Companies that do not consider this fact are in danger of becoming obsolete. Social media has taken center stage with millennials, offering advertisers viral growth opportunities. As such, media consumption habits are c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Internacional del Ecuador
2017-06-01
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| Series: | Innova Research Journal |
| Subjects: | |
| Online Access: | http://10.10.13.31/index.php/innova/article/view/225 |
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