The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator

The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator

This study examines the role of Muslim influencers in presenting high-quality Islamic content and influencer physical attractiveness on social media consumption, with a focus on the mediating effect of influencer likeability. Drawing on Uses and Gratifications Theory (UGT), the research contributes...

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Bibliographic Details
Main Authors: Robiansyah Robiansyah, Khusnul Khotimah, Aisyah Trees Sandy, Saida Zainurossalamia
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2025-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
influencer likeability
social media consumption
islamic content quality
influencer physical attractiveness.
Online Access:https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5244
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