The Use of Artificial Intelligence: Exploring Using Motivations, Involvement, and Satisfaction with the Case of Alexa
Whether it is asking Alexa to set a reminder or having Google Assistant place a call, AI-powered assistants are becoming an increasingly seamless part of our daily lives. This study aims to address what predicts the users’ satisfaction with Alexa by analyzing the using motives, cognitive involvement...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-06-01
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| Series: | Journalism and Media |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5172/6/2/82 |
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| Summary: | Whether it is asking Alexa to set a reminder or having Google Assistant place a call, AI-powered assistants are becoming an increasingly seamless part of our daily lives. This study aims to address what predicts the users’ satisfaction with Alexa by analyzing the using motives, cognitive involvement, and emotional involvement of its consumers. The variables include using motives, attention, elaboration, emotional involvement, and usage satisfaction. Alexa users (<i>N</i> = 299) completed a brief online survey, including Scales of Using Motives for Media, the Perceived Attention Scale, the Elaboration Scale, the Mood Adjective Check List Scale, and Television Viewing Satisfaction Scale. Participants who were at least eighteen years of age and owned and used Alexa were included in this study. An exploratory factor analysis revealed four distinct types of motivation for using Alexa: Companionship, Entertainment–Information, Work-Efficiency, and Pastime. The results from hierarchical regressions showed that Alexa usage satisfaction was predicted by Entertainment–Information and feeling positive emotions while using. |
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| ISSN: | 2673-5172 |