On the road to Mecca: Branding discourses and national identity on coffee shop signage.
Commercial branding stands as a discursive and cultural facet of the contemporary global era where competing brands construct their own identities. From a discourse perspective, a brand is discursively constructed on commercial signs. Accordingly, this study examines the interplay between coffee sho...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0309829 |
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