The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative study

Abstract Background Health professionals performing tech champion roles have been identified as key personnel for successful technology adaptation. However, studies of tech champions’ roles in small organizations and from their own perspective are limited. This study explores how health professional...

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Main Authors: Sissel Pettersen, Hilde Eide, Anita Berg
Format: Article
Language:English
Published: BMC 2025-07-01
Series:BMC Health Services Research
Subjects:
Online Access:https://doi.org/10.1186/s12913-025-12994-1
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author Sissel Pettersen
Hilde Eide
Anita Berg
author_facet Sissel Pettersen
Hilde Eide
Anita Berg
author_sort Sissel Pettersen
collection DOAJ
description Abstract Background Health professionals performing tech champion roles have been identified as key personnel for successful technology adaptation. However, studies of tech champions’ roles in small organizations and from their own perspective are limited. This study explores how health professionals perform tech champions roles in municipal healthcare services. Methods This study is based on eight semi-structured interviews with health professionals holding tech champion roles in municipal healthcare services. Purposeful sampling from five locations in three Norwegian municipalities was conducted to ensure diversity in technologies and contexts. Braun and Clarke’s [2022] description of reflexive thematic analysis guided the data analysis. Results We found that tech champions hold an undefined role, holding neither predefined job descriptions nor assigned clear-cut dedicated tasks. Performance of the tech champion role appears to be highly contextual. Tech champions must be able to perform a set of sub-roles simultaneously and customize their role performance to the respective stages of the implementation processes, specific technologies, and the implementation contexts. Thus, their enthusiasm, professional and technological competencies, and organizational know-how provided them with credibility and influence to fulfill their perceived mission of promoting, adopting, and supporting the use of technologies in the municipal healthcare service. Conclusion The tech champion’s role is undefined by management, but the champions themselves hold a clear understanding of their tasks and sub-roles in the technology implementation process. Tech champions need to hold several professional, technological, and personal competencies, as well as organizational know-how, to fulfill their perceived mission of supporting technology implementation in their services. The findings indicate that while it is important who holds the tech champion role, tech champions are not strategically integrated into municipal health technology implementation processes.
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spelling doaj-art-f40669cbe60343b081a3a6a7dd0f2d6e2025-08-20T03:45:23ZengBMCBMC Health Services Research1472-69632025-07-0125111310.1186/s12913-025-12994-1The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative studySissel Pettersen0Hilde Eide1Anita Berg2Faculty of Nursing and Health Sciences, Nord UniversityCentre for Health and Technology, Faculty of Health Sciences, University of South-Eastern NorwayFaculty of Nursing and Health Sciences, Nord UniversityAbstract Background Health professionals performing tech champion roles have been identified as key personnel for successful technology adaptation. However, studies of tech champions’ roles in small organizations and from their own perspective are limited. This study explores how health professionals perform tech champions roles in municipal healthcare services. Methods This study is based on eight semi-structured interviews with health professionals holding tech champion roles in municipal healthcare services. Purposeful sampling from five locations in three Norwegian municipalities was conducted to ensure diversity in technologies and contexts. Braun and Clarke’s [2022] description of reflexive thematic analysis guided the data analysis. Results We found that tech champions hold an undefined role, holding neither predefined job descriptions nor assigned clear-cut dedicated tasks. Performance of the tech champion role appears to be highly contextual. Tech champions must be able to perform a set of sub-roles simultaneously and customize their role performance to the respective stages of the implementation processes, specific technologies, and the implementation contexts. Thus, their enthusiasm, professional and technological competencies, and organizational know-how provided them with credibility and influence to fulfill their perceived mission of promoting, adopting, and supporting the use of technologies in the municipal healthcare service. Conclusion The tech champion’s role is undefined by management, but the champions themselves hold a clear understanding of their tasks and sub-roles in the technology implementation process. Tech champions need to hold several professional, technological, and personal competencies, as well as organizational know-how, to fulfill their perceived mission of supporting technology implementation in their services. The findings indicate that while it is important who holds the tech champion role, tech champions are not strategically integrated into municipal health technology implementation processes.https://doi.org/10.1186/s12913-025-12994-1Tech championMunicipal health care serviceTechnologyHealth professionalsRole performanceImplementation
spellingShingle Sissel Pettersen
Hilde Eide
Anita Berg
The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative study
BMC Health Services Research
Tech champion
Municipal health care service
Technology
Health professionals
Role performance
Implementation
title The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative study
title_full The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative study
title_fullStr The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative study
title_full_unstemmed The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative study
title_short The self-perceived role of tech champions in municipal healthcare services—a descriptive qualitative study
title_sort self perceived role of tech champions in municipal healthcare services a descriptive qualitative study
topic Tech champion
Municipal health care service
Technology
Health professionals
Role performance
Implementation
url https://doi.org/10.1186/s12913-025-12994-1
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