Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)
The purpose of this study is to examine the role of modern digital methods in promoting museum services through websites and social networks. The website of the state museum-reserve M. Sholokhov and social networks used by the museum to promote their services were used as an information base. The t...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2021-10-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/3020 |
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| author | J. A. Pshenichnykh V. D. Sadovnikova |
| author_facet | J. A. Pshenichnykh V. D. Sadovnikova |
| author_sort | J. A. Pshenichnykh |
| collection | DOAJ |
| description | The purpose of this study is to examine the role of modern digital methods in promoting museum services through websites and social networks. The website of the state museum-reserve M. Sholokhov and social networks used by the museum to promote their services were used as an information base. The technologies that are most actively used by the museum have been determined, the effectiveness of using the main instruments of audience attraction has been analysed, and the trends of using of remote technologies during the COVID-19 pandemic have been identified. The forecast for the development of the museum services market taking into account new online practices has been done, a number of practical recommendations have been substantiated. Trends of application of the remote and digital technologies in the context of increasing the innovation level of museum services formats in the post-quarantine period have been indicated. |
| format | Article |
| id | doaj-art-f3ebe45509e746359f0308bdf9c87fe2 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2021-10-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-f3ebe45509e746359f0308bdf9c87fe22025-02-04T08:28:09ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152021-10-0118485710.26425/1816-4277-2021-8-48-572119Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)J. A. Pshenichnykh0V. D. Sadovnikova1Southern Federal UniversitySouthern Federal UniversityThe purpose of this study is to examine the role of modern digital methods in promoting museum services through websites and social networks. The website of the state museum-reserve M. Sholokhov and social networks used by the museum to promote their services were used as an information base. The technologies that are most actively used by the museum have been determined, the effectiveness of using the main instruments of audience attraction has been analysed, and the trends of using of remote technologies during the COVID-19 pandemic have been identified. The forecast for the development of the museum services market taking into account new online practices has been done, a number of practical recommendations have been substantiated. Trends of application of the remote and digital technologies in the context of increasing the innovation level of museum services formats in the post-quarantine period have been indicated.https://vestnik.guu.ru/jour/article/view/3020digital technologiesdigital marketingpromotionsocial mediaculturemuseum servicesvirtual environmentcovid-19 pandemic |
| spellingShingle | J. A. Pshenichnykh V. D. Sadovnikova Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov) Вестник университета digital technologies digital marketing promotion social media culture museum services virtual environment covid-19 pandemic |
| title | Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov) |
| title_full | Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov) |
| title_fullStr | Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov) |
| title_full_unstemmed | Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov) |
| title_short | Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov) |
| title_sort | digital methods of promotion in the field of museum activity using the example of the state museum reserve of m a sholokhov |
| topic | digital technologies digital marketing promotion social media culture museum services virtual environment covid-19 pandemic |
| url | https://vestnik.guu.ru/jour/article/view/3020 |
| work_keys_str_mv | AT japshenichnykh digitalmethodsofpromotioninthefieldofmuseumactivityusingtheexampleofthestatemuseumreserveofmasholokhov AT vdsadovnikova digitalmethodsofpromotioninthefieldofmuseumactivityusingtheexampleofthestatemuseumreserveofmasholokhov |