Perceived product reputation, brand commitment, and corporate social responsibility as predictors of customer satisfaction
Customers are the end goal for every business as they create demand and revenue for the business organization. In order to retain customers, businesses need to identify what customers expect from them. One of the least studied businesses is the paint industry. The study filled this gap in knowledge...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-12-01
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| Series: | Indonesian Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/IJSS/article/view/55281 |
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