How to make a hit: factors associated with music consumption on Spotify

Digitalization has transformed the cultural consumption. The analyses sought to enhance the understanding of consumers’ preferences in the music market, which has been significantly transformed by the rise of streaming in recent years. Thus, in this study we aimed at comprehending the character...

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Main Authors: Ana Flávia Machado, Gabriel Henrique Galvão, Lucas Resende de Carvalho
Format: Article
Language:Portuguese
Published: ESPM Rio 2025-05-01
Series:Diálogo com a Economia Criativa
Subjects:
Online Access:https://dialogo.espm.br/revistadcec-rj/article/view/556
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author Ana Flávia Machado
Gabriel Henrique Galvão
Lucas Resende de Carvalho
author_facet Ana Flávia Machado
Gabriel Henrique Galvão
Lucas Resende de Carvalho
author_sort Ana Flávia Machado
collection DOAJ
description Digitalization has transformed the cultural consumption. The analyses sought to enhance the understanding of consumers’ preferences in the music market, which has been significantly transformed by the rise of streaming in recent years. Thus, in this study we aimed at comprehending the characteristics of the most listened-to songs on digital platforms and explore the factors that lead a song to become a hit on Spotify. Data were directly obtained from the platform using the Web API tool provided by the streaming service itself. The used dataset comprises 562,453 songs released between 1922 and 2021, considering data from listeners and artists worldwide. Analyses were conducted using a zero-inflated negative binomial model to investigate interactions between different indicators available on Spotify (audio features) and the popularity of tracks on the platform. On average, songs with higher values for the explicit, danceability, and energy variables demonstrated greater popularity on Spotify.
format Article
id doaj-art-f3d2cc9526ad4991b5b0ad2d7d10ccd4
institution DOAJ
issn 2525-2828
language Portuguese
publishDate 2025-05-01
publisher ESPM Rio
record_format Article
series Diálogo com a Economia Criativa
spelling doaj-art-f3d2cc9526ad4991b5b0ad2d7d10ccd42025-08-20T03:22:19ZporESPM RioDiálogo com a Economia Criativa2525-28282025-05-01102810.22398/2525-2828.1028112-134How to make a hit: factors associated with music consumption on SpotifyAna Flávia MachadoGabriel Henrique Galvão0Lucas Resende de Carvalho1UFMGUFMG Digitalization has transformed the cultural consumption. The analyses sought to enhance the understanding of consumers’ preferences in the music market, which has been significantly transformed by the rise of streaming in recent years. Thus, in this study we aimed at comprehending the characteristics of the most listened-to songs on digital platforms and explore the factors that lead a song to become a hit on Spotify. Data were directly obtained from the platform using the Web API tool provided by the streaming service itself. The used dataset comprises 562,453 songs released between 1922 and 2021, considering data from listeners and artists worldwide. Analyses were conducted using a zero-inflated negative binomial model to investigate interactions between different indicators available on Spotify (audio features) and the popularity of tracks on the platform. On average, songs with higher values for the explicit, danceability, and energy variables demonstrated greater popularity on Spotify. https://dialogo.espm.br/revistadcec-rj/article/view/556Culture. Consumption. Spotify. Audio features.
spellingShingle Ana Flávia Machado
Gabriel Henrique Galvão
Lucas Resende de Carvalho
How to make a hit: factors associated with music consumption on Spotify
Diálogo com a Economia Criativa
Culture. Consumption. Spotify. Audio features.
title How to make a hit: factors associated with music consumption on Spotify
title_full How to make a hit: factors associated with music consumption on Spotify
title_fullStr How to make a hit: factors associated with music consumption on Spotify
title_full_unstemmed How to make a hit: factors associated with music consumption on Spotify
title_short How to make a hit: factors associated with music consumption on Spotify
title_sort how to make a hit factors associated with music consumption on spotify
topic Culture. Consumption. Spotify. Audio features.
url https://dialogo.espm.br/revistadcec-rj/article/view/556
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