The Effect of Sport Consumer’s Hostility on Purchasing Intention in Original and Copycat Brands
Purpose: The purpose of this study is to determine the situational and stable hostility of Ardabil sports consumers and its effect on the intention to buy in the original brands and Nike copycats.Methods: This study was a descriptive cross-sectional study and the statistical population consists of a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2021-09-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_1350_8d489e87b753c6f9241261731f11db08.pdf |
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