Media trend match
The author argues that there is an increasing need for qualitative criteria for media selection in advertising. A number of guidelines for qualitative media selection are proposed and illustrated by an explica. tion of Media Trend Match, a media selection system which has been developed in South Af...
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Main Author: | Clive Corder |
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Format: | Article |
Language: | English |
Published: |
University of Johannesburg
2022-11-01
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Series: | Communicare |
Subjects: | |
Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2189 |
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