Развитие банковского маркетинга баз данных
The raise in the percentage of non-reimbursable loans in the bank's loan book is expected in 2010. Taking into consideration these conditions it is reasonable to develop bank marketing of the databases. Recommendations for practical usage of analytical methods of multivariate statistics are giv...
Saved in:
| Format: | Article |
|---|---|
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
|
| Series: | Путеводитель предпринимателя |
| Online Access: | https://www.pp-mag.ru/jour/article/view/454 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The raise in the percentage of non-reimbursable loans in the bank's loan book is expected in 2010. Taking into consideration these conditions it is reasonable to develop bank marketing of the databases. Recommendations for practical usage of analytical methods of multivariate statistics are given in the article - the methods of cluster analysis and discrimination analysis. The possibilities of practical usage of database bank marketing are states. |
|---|---|
| ISSN: | 2073-9885 2687-136X |