Florida Consumer Preferences for Indoor Foliage Plant Attributes

Consumer demand for indoor foliage plants is decreasing. One strategy to counter decreasing demand is to align products with consumer needs. To explore this strategy, this 4-page fact sheet examines purchasing barriers for indoor foliage plants so that breeders, growers, suppliers, and retailers ma...

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Main Authors: Hayk Khachatryan, Alicia Rihn
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2016-09-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/127991
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author Hayk Khachatryan
Alicia Rihn
author_facet Hayk Khachatryan
Alicia Rihn
author_sort Hayk Khachatryan
collection DOAJ
description Consumer demand for indoor foliage plants is decreasing. One strategy to counter decreasing demand is to align products with consumer needs. To explore this strategy, this 4-page fact sheet examines purchasing barriers for indoor foliage plants so that breeders, growers, suppliers, and retailers may develop and promote products to overcome those barriers. This paper also investigates the potential of using novel plant attributes that are not readily apparent in retail outlets to generate consumer interest in indoor foliage plants. Written by Hayk Khachatryan and Alicia Rihn, and published by the Department of Food and Resource Economics, September 2016. FE994/FE994: Florida Consumer Preferences for Indoor Foliage Plant Attributes (ufl.edu)
format Article
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institution Kabale University
issn 2576-0009
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publisher The University of Florida George A. Smathers Libraries
record_format Article
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spelling doaj-art-f2e337c97bff44dca9b4349edb63aa1f2025-02-08T05:57:01ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092016-09-0120167Florida Consumer Preferences for Indoor Foliage Plant AttributesHayk Khachatryan0https://orcid.org/0000-0002-3103-5236Alicia Rihn1University of FloridaUniversity of Florida Consumer demand for indoor foliage plants is decreasing. One strategy to counter decreasing demand is to align products with consumer needs. To explore this strategy, this 4-page fact sheet examines purchasing barriers for indoor foliage plants so that breeders, growers, suppliers, and retailers may develop and promote products to overcome those barriers. This paper also investigates the potential of using novel plant attributes that are not readily apparent in retail outlets to generate consumer interest in indoor foliage plants. Written by Hayk Khachatryan and Alicia Rihn, and published by the Department of Food and Resource Economics, September 2016. FE994/FE994: Florida Consumer Preferences for Indoor Foliage Plant Attributes (ufl.edu) https://journals.flvc.org/edis/article/view/127991Foliage PlantsFE994
spellingShingle Hayk Khachatryan
Alicia Rihn
Florida Consumer Preferences for Indoor Foliage Plant Attributes
EDIS
Foliage Plants
FE994
title Florida Consumer Preferences for Indoor Foliage Plant Attributes
title_full Florida Consumer Preferences for Indoor Foliage Plant Attributes
title_fullStr Florida Consumer Preferences for Indoor Foliage Plant Attributes
title_full_unstemmed Florida Consumer Preferences for Indoor Foliage Plant Attributes
title_short Florida Consumer Preferences for Indoor Foliage Plant Attributes
title_sort florida consumer preferences for indoor foliage plant attributes
topic Foliage Plants
FE994
url https://journals.flvc.org/edis/article/view/127991
work_keys_str_mv AT haykkhachatryan floridaconsumerpreferencesforindoorfoliageplantattributes
AT aliciarihn floridaconsumerpreferencesforindoorfoliageplantattributes