THEORETICAL AND PRACTICAL ASPECTS REGARDING THE AGROMARKETING STRATEGIES (A CASE STUDY AT S.C. AGRICOLA VERŞENI S.R.L., NEAMŢ COUNTY)
Agricultural marketing is aimed at presenting the concept and methodology in this area, issues related to the knowledge of the market and its requirements in the broad field of the circulation of agri-food products. In the context of economy globalization, specific methodological aspects are address...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2021-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.21_2/Art60.pdf |
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| Summary: | Agricultural marketing is aimed at presenting the concept and methodology in this area, issues related to the knowledge of the market and its requirements in the broad field of the circulation of agri-food products. In the context of economy globalization, specific methodological aspects are addressed, which condition the creation and functioning of the agri-food market. Agricultural production has represented an important industry for our country. It can be argued that Romania is a privileged country in this respect, as it has a rich past and various cultural traditions in the production and distribution of agricultural and food products. The foundation and deployment of all the economic activities and processes that make up agribusiness in terms of marketing optics are intended to fully ensure this, as marketing increasingly asserts itself as a science of rationalization and optimization. The used methods of research consisted in processing primary data gathered from the studied unit. Several interviews took place at the unit headquarters in Neamț county. The authors concluded, among other aspects, that A quantitative and qualitative increase of the agricultural plant and animal production is possible only by capitalizing the national productive potential and promoting organic farming systems, stimulating the increase of the performances of agricultural producers and the competitiveness of Romanian agri-food products on the domestic and international market |
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| ISSN: | 2284-7995 2285-3952 |