Predicting User Purchases From Clickstream Data: A Comparative Analysis of Clickstream Data Representations and Machine Learning Models
Predicting purchase events from e-commerce clickstream data is a critical challenge with significant implications for optimizing marketing strategies and enhancing customer experience. This study addresses this challenge by systematically evaluating and comparing multiple data representations &#...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10910111/ |
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