Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation
Green strategy practices have become a major concern for many companies seeking to achieve competitive advantage. This study aims to explore the influence of green strategy on social innovation and green innovation and its impact on competitive advantage in pharmaceutical companies. A sample of 53...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2025-02-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AMBR/article/view/36550 |
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| _version_ | 1832539862169812992 |
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| author | Budi Nur Siswanto Irayanti Adriant Rizqi Permana Sari Agus Rahayu |
| author_facet | Budi Nur Siswanto Irayanti Adriant Rizqi Permana Sari Agus Rahayu |
| author_sort | Budi Nur Siswanto |
| collection | DOAJ |
| description |
Green strategy practices have become a major concern for many companies seeking to achieve competitive advantage. This study aims to explore the influence of green strategy on social innovation and green innovation and its impact on competitive advantage in pharmaceutical companies. A sample of 53 respondents consisting of the private sector and state-owned enterprises was selected in this study and then analyzed using a structural equation model (SEM-PLS). The results showed that the implementation of green strategy as a whole positively affect social innovation, green innovation, and competitive advantage. In addition, the role of mediation of social innovation and green innovation can strengthen the influence of green strategy on competitive advantage by increasing the company's ability to innovate sustainably, as well as responding to increasingly environmentally conscious needs. The findings of the present study contribute to the literature, especially in strategic management, by offering notions of how to achieve competitive advantage. It also provides practical implications for companies to enable them implement steps in environmentally friendly business practices.
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| format | Article |
| id | doaj-art-f28222a1354247c2940d1e10f0b86a0f |
| institution | Kabale University |
| issn | 2775-202X |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management |
| record_format | Article |
| series | Asian Management and Business Review |
| spelling | doaj-art-f28222a1354247c2940d1e10f0b86a0f2025-02-05T08:57:01ZengUniversitas Islam Indonesia, Faculty of Business and Economics, Department of ManagementAsian Management and Business Review2775-202X2025-02-0151Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovationBudi Nur Siswanto0Irayanti Adriant1Rizqi Permana Sari2Agus Rahayu3Universitas Logistik dan Bisnis InternasionalUniversitas Logistik dan Bisnis InternasionalUniversitas Logistik dan Bisnis InternasionalUniversitas Pendidikan Indonesia Green strategy practices have become a major concern for many companies seeking to achieve competitive advantage. This study aims to explore the influence of green strategy on social innovation and green innovation and its impact on competitive advantage in pharmaceutical companies. A sample of 53 respondents consisting of the private sector and state-owned enterprises was selected in this study and then analyzed using a structural equation model (SEM-PLS). The results showed that the implementation of green strategy as a whole positively affect social innovation, green innovation, and competitive advantage. In addition, the role of mediation of social innovation and green innovation can strengthen the influence of green strategy on competitive advantage by increasing the company's ability to innovate sustainably, as well as responding to increasingly environmentally conscious needs. The findings of the present study contribute to the literature, especially in strategic management, by offering notions of how to achieve competitive advantage. It also provides practical implications for companies to enable them implement steps in environmentally friendly business practices. https://journal.uii.ac.id/AMBR/article/view/36550Green strategyGreen innovationSocial innovationCompetitive advantage |
| spellingShingle | Budi Nur Siswanto Irayanti Adriant Rizqi Permana Sari Agus Rahayu Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation Asian Management and Business Review Green strategy Green innovation Social innovation Competitive advantage |
| title | Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation |
| title_full | Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation |
| title_fullStr | Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation |
| title_full_unstemmed | Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation |
| title_short | Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation |
| title_sort | green strategy for gaining competitive advantage in pharmacy exploring the role of green and social innovation |
| topic | Green strategy Green innovation Social innovation Competitive advantage |
| url | https://journal.uii.ac.id/AMBR/article/view/36550 |
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