Web 2.0
With the expansion of Web 2.0, firms are increasingly solicited and sometimes indicted on the Web. The major consequence is the deterioration of the firm’s e-reputation, which is the reputation that emerges from all conversations on the Internet. Firms seek to maintain their e-reputation and to damp...
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| Format: | Article |
| Language: | fra |
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Université Laval
2013-04-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/3773 |
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| _version_ | 1841553266879496192 |
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| author | Philippe Boistel |
| author_facet | Philippe Boistel |
| author_sort | Philippe Boistel |
| collection | DOAJ |
| description | With the expansion of Web 2.0, firms are increasingly solicited and sometimes indicted on the Web. The major consequence is the deterioration of the firm’s e-reputation, which is the reputation that emerges from all conversations on the Internet. Firms seek to maintain their e-reputation and to damper any and all consequences of such indictments on their share value, recruitment, and sales. Four French case studies serve to examine how e-reputations are echoed in the general media and what strategies firms adopt to maintain their e-reputation. |
| format | Article |
| id | doaj-art-f26c4a6dc67442dc83a3ecbca0dfc066 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2013-04-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-f26c4a6dc67442dc83a3ecbca0dfc0662025-01-09T11:26:50ZfraUniversité LavalCommunication1189-37881920-73442013-04-0131110.4000/communication.3773Web 2.0Philippe BoistelWith the expansion of Web 2.0, firms are increasingly solicited and sometimes indicted on the Web. The major consequence is the deterioration of the firm’s e-reputation, which is the reputation that emerges from all conversations on the Internet. Firms seek to maintain their e-reputation and to damper any and all consequences of such indictments on their share value, recruitment, and sales. Four French case studies serve to examine how e-reputations are echoed in the general media and what strategies firms adopt to maintain their e-reputation.https://journals.openedition.org/communication/3773Francerumorstrategye-reputationWeb 2.0 |
| spellingShingle | Philippe Boistel Web 2.0 Communication France rumor strategy e-reputation Web 2.0 |
| title | Web 2.0 |
| title_full | Web 2.0 |
| title_fullStr | Web 2.0 |
| title_full_unstemmed | Web 2.0 |
| title_short | Web 2.0 |
| title_sort | web 2 0 |
| topic | France rumor strategy e-reputation Web 2.0 |
| url | https://journals.openedition.org/communication/3773 |
| work_keys_str_mv | AT philippeboistel web20 |